Embracing sustainability: Information technology and the strategic leveraging of operations in third‐party logistics
Abstract
Purpose Resource‐based view proposes that possessing valuable, rare information technology (IT) resources that competitors cannot easily reproduce or replicate provides a competitive advantage, but mere ownership of such resources is no guarantee of competitiveness. There is a need also for a strategy paradigm that embraces the wider concerns of social and environmental sustainability as pressing issues of the twenty‐first century. “Operations‐as‐marketing” is a proven value‐chain based paradigm that calls for transforming operations from merely focusing on internal efficiency into a potent strategic marketing weapon, precisely targeted toward fulfilling customers' needs. Many leading companies have discovered latent economic benefits from adopting the tenets of corporate sustainability. By first establishing that corporate sustainability translates commercially into customer‐centric, lean productivity, the paper examines the potential mediating role of an “operations‐as‐marketing” strategy in framing IT investment decisions. Design/methodology/approach The research uses path analysis, involving a sample of third‐party logistics (3PL) firms. Findings Evidence supports the leading contention, thus outlining a customer‐centrism approach to enhancing the financial performance of 3PL firms. Research limitations/implications The research demonstrates a proven decision‐making framework for guiding IT investments that can allow proactive nurturing of a competitive advantage. The mai…
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Organisational adoption of technology is, in itself, insufficient to generate performance benefits.
“The explanation for the IT paradox lies in the fact that organisational adoption of technology is, in itself, insufficient to generate performance benefits (Jeffers, 2010).”
From Examining the antecedents of the technology acceptance model within e-procurement (2018) · cites this paper as Jeffers, 2010
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- Authors
- Jeffers, P. I.
- Affiliations
- University of the West Indies (TT)
- Corresponding author
- Jeffers, Patrick I.
- Venue
- International Journal of Operations & Production Management
- Publisher
- Emerald
- Published
- 2010-02-23
- Volume
- 30
- Issue
- 3
- Pages
- 260-287
- ISSN
- 0144-3577 (ISSN-L)
- OpenAlex
- W2044745785
- Cited by
- 85
- References
- 108
- Citations by year
- 2026: 1 · 2025: 7 · 2024: 5 · 2023: 2 · 2022: 6 · 2021: 5 · 2020: 3 · 2019: 3 · 2018: 6 · 2017: 10 · 2016: 3 · 2015: 9 · 2014: 5 · 2013: 11 · 2012: 7
- FWCI
- 12.67
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Operations & Production Management (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management Information Systems › Information Technology Governance and Strategy
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Governance and Management
- Social Sciences › Business, Management and Accounting › Management Information Systems › Outsourcing and Supply Chain Management
- Keywords
- IT investment decisions, corporate sustainability, third-party logistics, customer-centricity, market orientation, resource-based view, competitive advantage, financial performance, mediating role
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