The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Influence of Global Marketing Standardization on Performance
Abstract
The authors address a key controversy in the marketing literature about the suitability of global standardization. An empirical investigation of the differences between firms that emphasize global standardization and others that use less standardization was conducted within the global industry context. The results indicate that market coverage and capacity utilization are important considerations for firms emphasizing global standardization. Emphasis on specialty products and the development of high priced products for market niches are also of some importance to these firms. However, in the critical area of performance, no difference is observed between firms stressing global standardization and others.
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Cites
Dess, G. G., & Robinson, R. B. (1984) · Strategic Management Journal · doi:10.1002/smj.4250050306 · Cited by 3,337
Cited by
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00028-2 · Cited by 6,398
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
Morgan, N. A., Kaleka, A., & Katsikeas, C. S. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.90.24028 · Cited by 989
Performance-only measurement of service quality: a replication and extension
Brady, M. K., Cronin, J. J., & Brand, R. R. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00171-5 · Cited by 935
Yoo, B., Donthu, N., & Lenartowicz, T. (2011) · Journal of International Consumer Marketing · doi:10.1080/08961530.2011.578059 · Cited by 916
Subramaniam, M., & Venkatraman, N. (2001) · Strategic Management Journal · doi:10.1002/smj.163 · Cited by 593
Metadata
- Authors
- Samiee, S., & Roth, K.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1992-04
- Volume
- 56
- Issue
- 2
- Pages
- 1-17
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2072605044
- Cited by
- 792
- References
- 1
- FWCI
- 61.74
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
