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The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions
Abstract
The authors respond to the thoughtful concerns raised by Dickson (1996) about the issue of path dependencies and the dynamics of resource-advantage (R-A) theory ( Hunt and Morgan 1995 ). Rather than R-A theory and Dickson's work being inconsistent, the authors point out that Hunt and Morgan (1995) cite Dickson's (1992) work on two different occasions as support for the dynamics of R-A theory. Furthermore, because R-A theory proposes that firms seek superior financial performance, when combined with the fact that all firms cannot be superior at the same time, R-A competition necessarily is dynamic. Moreover, though the issue of path-dependencies is more contentious than Dickson suggests, R-A theory fully accommodates path dependencies, because it is an evolutionary, nonconsummatory theory.
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Citations
Cites
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Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Noble, C. H., Sinha, R. K., & Kumar, A. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.4.25.18513 · Cited by 1,045
PAULRAJ, A. (2011) · Journal of Supply Chain Management · doi:10.1111/j.1745-493x.2010.03212.x · Cited by 712
The performance impact of marketing resources
Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005) · Journal of Business Research · doi:10.1016/s0148-2963(03)00109-7 · Cited by 709
The Contingency Value of Complementary Capabilities in Product Development
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Metadata
- Authors
- Hunt, S. D., & Morgan, R. M.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1996-10
- Volume
- 60
- Issue
- 4
- Pages
- 107-114
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2330945352
- Cited by
- 756
- References
- 5
- FWCI
- 38.56
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hunt, S. D., & Morgan, R. M. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions. Journal of Marketing. https://doi.org/10.1177/002224299606000410
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