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Cited by 1,002

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management

Madhavan, Ravindranath, Grover, Rajiv·1998·Journal of Marketing

Abstract

Because new product development (NPD) teams are engaged in knowledge creation, NPD management should emphasize cognitive team processes rather than purely social processes. Using the notions of tacit knowledge and distributed cognition as a basis, the authors propose that the T-shaped skills, shared mental models, and NPD routines of team members, as well as the A-shaped skills of the team leader, are key design variables when creating NPD teams. The authors propose that trust in team orientation, trust in technical competence, information redundancy, and rich personal interaction are important process variables for the effective and efficient creation of new knowledge.

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Crossref · 10.1177/002224299806200401

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Metadata

Authors
Madhavan, R., & Grover, R.
Venue
Journal of Marketing
Published
1998-10
Volume
62
Issue
4
Pages
1-12
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W1982052652
Cited by
1,002
References
10
FWCI
17.17
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.