The DOI matches its Crossref record; 18 of the 18 references it cites were found in a registry or an index.
Cognitive Effects of Deceptive Advertising
Abstract
Although much has been written about deception in advertising, no studies have been reported in which a deception and its impact on consumers were demonstrated empirically. The authors present a behavioral definition of deception and illustrate its operationalization in the context of a longitudinal experiment in which the effects of an explicit, deceptive product claim on a variety of cognitive variables were measured both before and after product trial. Issues related to the measurement of deception seriousness are emphasized. The basic approach appears generalizable to nonexperimental studies of real-world deception.
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“In the context of environmental advertising, scholars have distinguished two major types of deceptive claims that can deceive consumers: false appeals-that is, demonstrably false claims based on objective evidence-and vague appeals-that is, overly broad or poorly defined claims that create an incorrect impression (Olson and Dover 1978; Jacoby and Small 1975).”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Olson and Dover 1978
Citations
Cites
(1975) · PhilPapers (PhilPapers Foundation) · Cited by 36,737
An Experimental Study of Customer Effort, Expectation, and Satisfaction
Cardozo, R. N. (1965) · Journal of Marketing Research · doi:10.1177/002224376500200303 · Cited by 1,178
Fishbein, M. (1976) · Lecture Notes in Economics and Mathematical Systems · doi:10.1007/978-3-642-51565-1_25 · Cited by 437
Some Internal Psychological Factors Influencing Consumer Choice
McGuire, W. J. (1976) · Journal of Consumer Research · doi:10.1086/208643 · Cited by 390
Demand Artifacts in Laboratory Experiments in Consumer Research
Sawyer, A. G. (1975) · Journal of Consumer Research · doi:10.1086/208604 · Cited by 247
Deception in Advertising: A Conceptual Approach
Gardner, D. M. (1975) · Journal of Marketing · doi:10.2307/1250801 · Cited by 197
The FDA Approach to Defining Misleading Advertising
Jacoby, J., & Small, C. (1975) · Journal of Marketing · doi:10.2307/1250601 · Cited by 60
The Vector Model of Preferences: An Alternative to the Fishbein Model
Ahtola, O. T. (1976) · Lecture notes in economics and mathematical systems · doi:10.1007/978-3-642-51565-1_30 · Cited by 58
Cognitive Effects of Advertising Repetition
Mitchell, A. A., & Olson, J. C. (1977) · ACR North American Advances · Cited by 49
Self-citationSurrogate Indicators and Deception in Advertising
Cohen, D. H. (1972) · Journal of Marketing · doi:10.1177/002224297203600303 · Cited by 43
Cited by
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Self-citationPiqueras-Fiszman, B., & Spence, C. (2015) · Food Quality and Preference · doi:10.1016/j.foodqual.2014.09.013 · Cited by 855
DELIZA, R., & MacFIE, H. J. H. (1996) · Journal of Sensory Studies · doi:10.1111/j.1745-459x.1996.tb00036.x · Cited by 763
Schmuck, D., Matthes, J., & Naderer, B. (2018) · Journal of Advertising · doi:10.1080/00913367.2018.1452652 · Cited by 485
The Impact of Inferential Beliefs on Product Evaluations
Huber, J., & McCann, J. (1982) · Journal of Marketing Research · doi:10.1177/002224378201900305 · Cited by 480
Metadata
- Authors
- Olson, J. C., & Dover, P. A.
- Affiliations
- Pennsylvania State University (US)
- Dartmouth College (US)
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1978-02
- Volume
- 15
- Issue
- 1
- Pages
- 29
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2330259537
- Cited by
- 158
- References
- 18
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 2 · 2023: 6 · 2022: 6 · 2021: 7 · 2020: 4 · 2019: 8 · 2018: 11 · 2017: 3 · 2016: 2 · 2015: 9 · 2014: 8 · 2013: 10 · 2012: 5
- FWCI
- 15.80
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Keywords
- misleading advertising, consumer deception, cognitive effects, consumer behavior
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Cognitive Effects of Deceptive Advertising. https://app.cochat.ai/papers/10.2307/3150398
- The paper
- Olson, J. C., & Dover, P. A. (1978). Cognitive Effects of Deceptive Advertising. Journal of Marketing Research. https://doi.org/10.2307/3150398
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
