Cited by 16,549Psychometric Methodologies and TestingMarketing and Advertising StrategiesBusiness Strategies and Management Research

The DOI matches its Crossref record; 20 of the 22 references it cites were found in a registry or an index.

A Paradigm for Developing Better Measures of Marketing Constructs

Churchill, Gilbert A.·1979·Journal of Marketing Research

DOI 10.1177/002224377901600110

Open this paper in CoChat — free account

Abstract

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

Integrity signals

Registry

Crossref · 10.1177/002224377901600110

Cites

20 of 20 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
The critical incident technique.
Flanagan, J. C. (1954) · Psychological Bulletin · doi:10.1037/h0061470 · Cited by 8,191
Critical Incident Technique
Rogelberg, S. G. (2007) · Sage eBooks · doi:10.4135/9781412952651.n55 · Cited by 5,309
Theory and Methods of Scaling
Torgerson, W. S. (1958) · Medical Entomology and Zoology · Cited by 2,920
Book Review: The Theory of Buyer Behavior
Bither, S. W., Howard, J. A., & Sheth, J. N. (1971) · Journal of Marketing · doi:10.2307/1250571 · Cited by 2,805
Focus Groups and the Nature of Qualitative Marketing Research
Calder, B. J. (1977) · Journal of Marketing Research · doi:10.2307/3150774 · Cited by 729
The Nature and Scope of Marketing
Hunt, S. D. (1976) · Journal of Marketing · doi:10.1177/002224297604000304 · Cited by 615
Measuring the Job Satisfaction of Industrial Salesmen
Churchill, G. A., Ford, N. M., & Walker, O. C. (1974) · Journal of Marketing Research · doi:10.1177/002224377401100303 · Cited by 615
Self-citation
Theory of Psychological Measurement
(1965) · Students Quarterly Journal · doi:10.1049/sqj.1965.0018 · Cited by 382

Show all 22 references

Research works printed but not linked: 11

BohrnstedtGeorge W. “Reliability and Validity Assessment in Attitude Measurement,” in SummersGene F., ed., Attitude Measurement. Chicago: Rand McNally and Company, 1970, 80–99.
BuzzellRobert D. “Is Marketing a Science,” Harvard Business Review, 41 (January–February 1963), 32–48.
CampbellJohn P. “Psychometric Theory,” in DunetteMarvin D., ed., Handbook of Industrial and Organizational Psychology. Chicago: Rand McNally, Inc., 1976, 185–222.
ConversePaul D. “The Development of a Science in Marketing,” Journal of Marketing, 10 (July 1945), 14–23.
CzepeilJohn A., RosenbergLarry J., and AkeraleAdebayo. “Perspectives on Consumer Satisfaction,” in CurhanRonald C., ed., 1974 Combined Proceedings. Chicago: American Marketing Association, 1974, 119–23.
GardnerBurleigh B. “Attitude Research Lacks System to Help It Make Sense,” Marketing News, 11 (May 5, 1978), 1.
HowardJohn A. and ShethJagdish N. The Theory of Buyer Behavior. New York: John Wiley & Sons, Inc., 1969.
KerlingerFred N. Foundations of Behavioral Research, 2nd ed. New York: Holt, Rinehart, Winston, Inc., 1973.
LeyPhilip. Quantitative Aspects of Psychological Assessment. London: Gerald Duckworth and Company, Ltd., 1972.
NunnallyJum C. Psychometric Theory. New York: McGraw-Hill Book Company, 1967.
SelltizClaire, WrightsmanLawrence S., and CookStuart W. Research Methods in Social Relations, 3rd ed. New York: Holt, Rinehart, and Winston, 1976.

Sorted by citations

Items 14,201–14,300 of 16,524

Factor Analysis of Customer Loyalty in Car Insurance Using Generalized Additive Partial Linear Model
Ki, S.-D., & Kang, K. (2012) · Korean Journal of Applied Statistics · doi:10.5351/kjas.2012.25.1.067
Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación
Lario, N. A., & Espallardo, M. H. (2007) · RePEc: Research Papers in Economics
The study of body image in people of Taiwan – an exploration of body dysmorphic disorder
Wang, Y. H., & Liao, H. (2009) · International Journal of Chinese Culture and Management · doi:10.1504/ijccm.2009.023600
Intensidade Moral nas Decisões de Marketing Turístico: proposta de uma escala de mensuração
Paes, T. A. A., & Costa, F. (2012) · Revista Turismo em Análise · doi:10.11606/issn.1984-4867.v23i3p527-551
A study of strategic orientation and product competitive advantage in Chinese emerging market
Zhao, Y. (2012) · International Journal of Quality and Innovation · doi:10.1504/ijqi.2012.051258
Orientação estratégica para o mercado: um estudo de caso no sistema crédito cooperativo sicredi do rio grande do sul
Antoni, V. L., Damacena, C., & Frumi, R. L. (2005) · Revista Produção Online · doi:10.14488/1676-1901.v5i4.382
A Study on Scale Development for Marina Service Quality
Lee, H.-S., & Shim, M.-S. (2011) · Journal of Navigation and Port Research · doi:10.5394/kinpr.2011.35.8.649
Developing A Survey Instrument To Measure Client Satisfaction With SME Advisers
Schaper, M. T., & Selamat, H. (2004) · Small Enterprise Research · doi:10.5172/ser.12.2.64
Lokale Serviceorientierung von Tochtergesellschaften internationaler Unternehmen : theoretische Entwicklung und empirische Analyse
Bothe, S. (2012) · University writing server of the University of Hohenheim (Universität Hohenheim)
Influence of mentoring in Market Orientation: an empirical investigation
Navarro, J. G. C., & Jiménez, D. J. (2006) · International Journal of Management Concepts and Philosophy · doi:10.1504/ijmcp.2006.010266
An Exploratory Study of the Effect of Market Orientation on Perceived Ownership, Location and Internalization Advantages and Level of Foreign Direct Investments by Small and Medium Enterprises:
Frimpong, A. (2005)
The effect of marketing's participation in new product development on its manifest influence: a test of a contingency model
Yu, E. F. (2006) · Research Online (University of Wollongong)
Using 3D product visualisation to tap consumers’ experience with online retailers: From telepresence to authenticityPreprint
Algharabat, R., & Dennis, C. (2009) · Brunel University Research Archive (BURA) (Brunel University London)
A QUALITATIVE STUDY OF CUSTOMER SATISFACTION FROM AN ELECTRONIC COMMERCE PERSPECTIVE
Mukankusi, L., Celimene, F., Michel, L., et al. (2008) · Issues in Information Systems · doi:10.48009/2_iis_2008_25-36
THE IMPACT OF EMOTION ON THE FORMATION OF CUSTOMERS' REPEAT VISIT INTENTIONS IN THE LODGING INDUSTRY
Han, H. (2005) · K-State Research Exchange (Kansas State University)
THE RELATIONSHIP BETWEEN NEW BRAND INFORMATION EXPOSURE AND FUTURE PURCHASE INTENTION: THE MODERATING ROLE OF BRAND IMPLICIT IMAGE
Sultan, A. J. (2008)
Efecto del Desempeño de la Empresa en las Percepciones y Comportamiento de los Clientes Corporativos en el Sector de las Telecomunicaciones
Salmones, M. D. M. G. D. L., Crespo, A., & del Bosque, I. R. (2007) · Dirección y Organización · doi:10.37610/dyo.v0i34.12
Os riscos inerentes e manipulados no marketing turístico: o papel da sustentabilidade como uma estratégia de reduçao do risco percibido em viagens internacionais
Kovacs, M. H., Brito, M. D., & Marques, R. Q. (2014) · ROTUR Revista de Ocio y Turismo · doi:10.17979/rotur.2014.7.1.1285
Impact mechanism study of customer psychological contract on brand loyalty
Zhan, H.-M., & Li, Q.-Q. (2009) · doi:10.1109/icmse.2009.5318206
A IMPORTÂNCIA DO MARKETING RELACIONAL PARA A SUSTENTABILIDADE DOS EMPREENDIMENTOS DE ALOJAMENTO NO TURISMO NATUREZA
Carvalho, M. (2011) · Dialnet (Universidad de la Rioja)
Toward the Structure of Organizational Cultural Identification: An Empirical Study in Chinese Context
Chen, C., & Yang, B. (2009) · International Conference on Management and Service Science (MASS) · doi:10.1109/icmss.2009.5303477
Mecanismos da linha de frente e orientações empresariais: tradução, adaptação e validação de uma escala
Alba, G., & Slongo, L. A. (2013) · Revista de Administração · doi:10.5700/rausp1100
A survey for measuring and managing employee dependability with EBusiness
Lai, J., Chen, W.-H., & Yang, C.-C. (2007) · doi:10.1109/wcmeb.2007.97
Building Stronger Channel Relationships Through Information Sharing
Smit, W. A., van Bruggen, G. H., & Wierenga, B. (2002) · RePub (Erasmus University Rotterdam)
Mediating Effects of Decisional Balance in the Transtheoretical Model of Change for Customers who Mismanage their Money
Berriche, A., Salerno, F., & Calciu, M. (2014)
Modelagem de Equações Estruturais, Risco Percebido e Estado de Fluxo: um estudo no e-commerce
Costa, C. S. R., & Lucian, R. (2008) · GEPROS. Gestão da Produção, Operações e Sistemas · doi:10.15675/gepros.v0i2.310
The Relationship between Decision Type and Knowledge Management Preferences
Kao, P.-H., Kao, H., & Liou, J.-C. (2009) · International Conference on Innovative Computing, Information and Control · doi:10.1109/icicic.2009.364
Making Investment Decisions in a Chilean Family-Oriented Business: Who is Right the Parents or the Children?
Llanos‐Contreras, O., & Valenzuela, F. (2009) · Contemporary Management Research · doi:10.7903/cmr.2207
A balanced scorecard framework of new service development performance
Liu, S., & Rong, L. (2009) · International Conference on Service Systems and Service Management · doi:10.1109/icsssm.2009.5174862
Proposing and validating a knowledge-based model of service recovery impact on employee and customer behaviour
Hammami, S. M., & Mhamedi, A. E. (2010) · 2010 Second International Conference on Engineering System Management and Applications
Fear-based advertising appeals : assessing execution styles of social marketing campaigns
van Huyssteen, L. (2010) · SUNScholar (Stellenbosch University)
The influence of organisational behavior variables on corporate entrepreneurship
Strydom, A. H. (2013) · Unisa Institutional Repository (University of South Africa)
UTILIZACIÓN DE LAS TECNOLOGÍAS DE LA INFORMACIÓN COMO SOPORTE A LA ESTRATEGIA COMPETITIVA Y SU IMPACTO EN EL DESEMPEÑO EMPRESARIAL
Martínez-Simarro, D. (2012) · doi:10.4995/thesis/10251/18067
Etnocentrismo alimenticio de los consumidores leoneses: implicación del origen geográfico en sus preferencias de compra
Laribi, A. I. (2013) · Dialnet (Universidad de la Rioja)
The Use of Audio Feedback to Develop Deeper Learning in Business Education
Hooper, D. (2012) · Arrow@dit (Dublin Institute of Technology) · doi:10.21427/d76r45
Value-in-exchange or value-in-use? Empirical insights into consumer perceptions.
Kearns, P., & Skinner, H. (2012) · Leeds Beckett Repository (Leeds Beckett University)
A Typology of Middle Manager Strategic Activity: An Exploration in an International Business Context
O’Brien, D. (2014) · Arrow - TU Dublin (Technological University Dublin)
BUILDING COMPETITIVE ADVANTAGE AND SUPERIOR PERFORMANCE ON MARKET RELATED CAPABILITY
Tuominen, M., Rajala, A., Möller, K., et al. (2003)
An empirical study on drivers of customer-company identification: Evidence from China's retailing banking industry
Huifan, L., & Li, P. (2009) · International Conference on Service Systems and Service Management · doi:10.1109/icsssm.2009.5174946
Improving Survey Efficiency: Understanding the Relationships among Common Metrics for Concept Evaluation
Boldry, J. G., Polster, M. R., & McDonald, S. (2009)
The research of relationship benefits outcomes model in services markets
Kong, Q., Zhang, M., & WANG, W. J. (2009) · doi:10.1109/icmse.2009.5318225
An empirical study on inexperienced online consumer’s window shopping behavior: A trust-cost-behavior model
Zeng, F., & Zhang, H. (2008) · doi:10.1109/ieem.2008.4738258
The Important Antecedents of Strategic Alignment in Manufacturing Industries in Malaysia
Awang, F., Min, K. W., Rajundran, N., et al. (2013)
Three-Level Model for All Elements Innovation Mechanism and its Empirical Research
Shui, C., Mao, G., & Xu, Q. (2008) · International Conference on Wireless Communications, Networking and Mobile Computing · doi:10.1109/wicom.2008.1429
Does retailer country of origin effects exist in transition economies? An Estonian case study
McKenzie, B. (2009) · International Journal of Management Practice · doi:10.1504/ijmp.2009.022508
CONFIABILIDADE E VALIDADE ESTATÍSTICAS DA AVALIAÇÃO DOCENTE PELO DISCENTE: PROPOSTA METODOLÓGICA E ESTUDO DE CASO
de, A. B. (2004)
Pay for Creativity? The Complementarity between Individual Rewards and Subjective Evaluations in Incentive System DesignPreprint
Grabner, I. (2012) · SSRN Electronic Journal · doi:10.2139/ssrn.2132726
Behavioural Intentions in the Motel Industry: An Empirical Analysis
Ren, M. (2008)
The influence of a vertical service line extension on existing customers' perceived brand image in the case of Capitec and Absa Bank
Conradie, M. (2014) · SUNScholar (Stellenbosch University)
A resource-based view of e-tailer performance: an international study
Colton, D. A. (2010) · International Journal of Electronic Marketing and Retailing · doi:10.1504/ijemr.2010.032873
CMO: CHIEF MARKETING OFFICER OR CHIEF "MARGINALIZED" OFFICER
Carver, J. R. (2009) · UA Campus Repository (The University of Arizona)
USEFULNESS OF CASH-FLOW STATEMENTS FOR ROMANIAN SMALL AND MEDIUM ENTERPRISES
Cristea, H., Farcane, N., & Pop, A. (2012) · RePEc: Research Papers in Economics
Prioritization of Customer Helping Behavior in Improvement the performance of Business Company in Iran with Using AHP-Analytic
Dolatabadi, H. R., Sadat, E., & Noghabi, M. (2012)
From rags to richness : A structuration perspective on interactional richness and its impact on customer evaluations of online experiences
van Oppen, C. A. M. L. (2007) · Research Publications (Maastricht University) · doi:10.26481/dis.20070704co
O impacto da orientação para o mercado na satisfação e comprometimento dos funcionários e no desempenho organizacional: aplicação ao sector público local
Martins, F. V., Rodrigues, A. P., & Pinho, J. C. (2009) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
DEVELOPMENT AND VALIDATION OF TWO VERSIONS OF THE STUDENT PRIOR ATTITUDE SCALE (SPA)
Weber, J. E., Yoshimoto, G., Smith, J. A., et al. (2008)
The research of relationship benefits management strategy: Based on customer sex types preference
Zhang, M., & Qingmin, K. (2009) · doi:10.1109/cccm.2009.5270454
Cooperación, capacidades y desempeño
Zornoza, C. C., Boronat-Navarro, M., & López, A. V. (2009) · Revista Europea de Dirección y Economía de la Empresa
Measuring the Prestige Profiles of Consumers: A Preliminary Report of the PRECON Scales
Deeter‐Schmelz, D. R., Moore, J. N., Goebel, D. J., et al. (1995)
Composition of the construction of a indicator investment grade corporate
Guth, S. C., & Fernandes, A. J. (2015) · Revista Capital Científico · doi:10.5935/2177-4153.20150001
The impact of Medium Specific Investment and trust on the use of the internet for information search
Osmonbekov, T., Donthu, N., & Bellenger, D. N. (2007) · International Journal of Electronic Marketing and Retailing · doi:10.1504/ijemr.2007.014845
The Relationship between Length of Employment and Length of Leadership - Moderating Effects of Knowledge Management Preferences
Kao, H., Kao, P.-H., & Liou, J.-C. (2009) · International Conference on Innovative Computing, Information and Control · doi:10.1109/icicic.2009.365
O Marketing Relacional no Consumo Infantil
Pinho, A. R. R. (2012) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
Capacity and Performance of Enterprise Knowledge Management: An Empirical Study in the High Tech Industry of China
Yuan, C., & Ma, H. (2008) · International Conference on Wireless Communications, Networking and Mobile Computing · doi:10.1109/wicom.2008.2674
CONSUMER CONFUSION: A TEST OF THE BEHAVIOURAL PERSPECTIVE MODEL
Anninou, I. (2013) · ORCA Online Research @Cardiff (Cardiff University)
A MODEL OF GROUP TECHNOLOGY ACCEPTANCE: SOME PRELIMINARY FINDINGS
Sarker, S., & Sarker, S. (2003) · Journal of the Association for Information Systems
Propuesta de una Metodología para la Obtención de Requerimientos de Responsabilidad Social Corporativa Proposal of a Methodology for Obtaining Requirements for Corporate Social Responsibility
Alberto, L., Jara, S., Torres, E., Mariano, J. V. N., Moneva, A., & Vía, G. (2006)
The Role and Determinants of Electronic Commerce and On-line Advertising within Corporate Activity
Berács, J., Keszey, T., & Sajtos, L. (2003) · Acta Oeconomica · doi:10.1556/aoecon.53.2003.4.4
La orientación a largo plazo en las relaciones socio-cooperativa: un análisis preliminar del sector agroalimentario de Aragón (España)
Cambra‐Fierro, J., & Mur, A. F. (2004) · Dialnet (Universidad de la Rioja)
MARKETING SOCIAL: UMA APLICAÇÃO AO COMPORTAMENTO DO ALEITAMENTO MATERNO
Martins, O. (2012) · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
A marketing perspective of stakeholder influence on long and short-term firm financial measures
Groening, C. (2008) · D-Scholarship@Pitt (University of Pittsburgh)
El consumidor activo como protagonista en el proceso de innovación: análisis de una red social online relacionada con alimentación
Pinto, C. S. (2013) · doi:10.18002/10612/3016
The role of Spanish local development and employment officers in human resource management
Palacio, J. R. S., & Soriano, D. R. (2009) · The International Journal of Human Resource Management · doi:10.1080/09585190902850380
Developing a scale to measure the benefits of co-production in the tourism industry
Taljaard, A. (2013) · SUNScholar (Stellenbosch University)
The effects of service brand communication on consumer brand attitudes: An empirical research based on China’s insurance brand
Qiu, W., & Bai, C. (2008) · International Conference on Service Systems and Service Management · doi:10.1109/icsssm.2008.4598565
Customer Asset Orientation and Its Impact on the Relationship between Market Orientation and New Product Development Performance
Wang, Y., Shi, G. J., Yang, Z. H., & Zhang, X. (2006) · IEEE International Conference on Management of Innovation and Technology (ICMIT) · doi:10.1109/icmit.2006.262218
Percepción del posicionamiento estratégico en el ámbito de las franquicias de comida rápida en España
Díaz, M. W. S. (2011) · Revista Venezolana de Gerencia · doi:10.31876/revista.v13i41.10489
Consumer response to sponsorship leveraged packaging – a fast moving consumer goods context
Woodside, F. M. (2010) · University of Southern Queensland ePrints (University of Southern Queensland) · doi:10.26192/q0x9q
Measuring the controllable variables in the customer experience in convenience stores at filling stations
Africa, N. (2010) · Boloka Institutional Repository (North-west University)
Managing Customer Relationship Activities for the Favorable Relationship Strength: a Competence-based Perspective in the Context of a Chinese Service Industry
Wang, Y., Xing, J.-G., & Shi, G. J. (2007) · International Conference on Service Systems and Service Management · doi:10.1109/icsssm.2007.4280120
Assessing the quality of the Indian Rail Services: Examining the applicability of Grönroos model for developing Railqual
Prasad, M. D., & Bellamkonda, R. S. (2010) · IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI) · doi:10.1109/soli.2010.5551587
A Study of the Relationship between the Values and Consumer Decision-Making Style of Telecommunications Services of University Students
Tang, J., Liu, L., & Yao, S. (2009) · International Conference on Management and Service Science (MASS) · doi:10.1109/icmss.2009.5303455
Supply Chain Integration, Supplier Commercial Relationships, and Order Fulfilment Practices in Public Hospitals
Msimangira, A. B. (2009)
Determining Factors Of Long-Term Orientation Of Firm-Supplier Relationships: An Empirical Analysis In The Context Of The Spanish Agro-Food Sector
Fierro, J. J. C., & Redondo, Y. P. (2011) · International Business & Economics Research Journal (IBER) · doi:10.19030/iber.v4i12.3646
THE E-GOVERNMENT ARTIFACT IN THE CONTEXT OF A DEVELOPING COUNTRY: TOWARDS A NOMADIC FRAMEWORK
Ochara, N. M. (2009) · Open University of Cape Town (University of Cape Town)
Examining continued use of software as a service in organizations
Gilleo, W. M. (n.d.) · ProQuest Demo Repository
Developing the nomological network of perceived corporate affinity for technology: A three essay dissertation
Fleming, D. E. (2010) · Digital Commons - University of South Florida (University of South Florida)
LES DIMENSIONS DE LA PERFORMANCE DES CABINETS D'AUDIT LEGAL - THE PERFORMANCE DIMENSIONS OF LEGAL AUDIT FIRMSPreprint
Vu, T., & Ha, V. (2009) · RePEc: Research Papers in Economics
Do Egyptian Managers Differentiate between Task and Personal Conflicts?
Elbanna, S. (2009) · doi:10.1109/iacsit-sc.2009.84
Antecedentes da retenção de clientes no contexto de uma instituição de ensino superior DOI – 10.5752/P.1984-6606.2013v13n33p5
Eberle, L., Milan, G. S., & Camargo, M. E. (2013) · Revista Economia & Gestão · doi:10.5752/p.1984-6606.2013v13n33p5
Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development
Calderwood, R. (2012) · Research Commons (University of Waikato)
Measurement of Self-Evaluative Motives: A Shopping Scenario
Wajda, T. A., Kolbe, R. H., Hu, M. Y., & Cui, A.-N. (2008) · Psychological Reports · doi:10.2466/pr0.103.1.48-56
Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics ProgramsPreprint
Gil, M. J. Á., Lado, N., Berrone, P., et al. (2006) · RePEc: Research Papers in Economics
Managing Corporate Venturing: Multi-level Studies on Project Autonomy, Integration, Knowledge Relatedness, and Phases in the New Business Development Process
Burgers, H. (2003) · RePub (Erasmus University Rotterdam)
The Impact of Transaction Structure, Interfirm Synergies, and Motives on Performance of Interfirm Transactions in the Pharmaceutical Industry
Jambulingam, T., & Saxton, T. (2002) · Journal of Pharmaceutical Marketing & Management · doi:10.1300/j058v15n01_08
Findings of Bruneian Senior Government Executives' Use of the Internet
Seyal, A. H., & Pijpers, G. G. M. (2003) · Journal of the Association for Information Systems
Comparison Of Finnish, American, And New Zealand Franchisee Satisfaction
Wadsworth, F. H., Haines, D., Paynter, J., et al. (2011) · International Business & Economics Research Journal (IBER) · doi:10.19030/iber.v5i6.3483
Enhancing International Performance of Exporting Firms through E-Business Integration
Ekemen, M. A., & Bayram, P. (2014) · Business and Economic Research · doi:10.5296/ber.v4i1.5273
Global sourcing: performance and competition: How to benefit from an international scope
Scheffler, P. (2015) · doi:10.3990/1.9783832540852
Competitive Advantages of Formality in the Informal EconomyPreprint
Simmons, S. A., & Gras, D. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2446022

Authors: Churchill, G. A.
Affiliations: University of Wisconsin–Madison (US)
Corresponding author: Churchill, Gilbert A.
Venue: Journal of Marketing Research
Publisher: SAGE Publications
Published: 1979-02
Volume: 16
Issue: 1
Pages: 64-73
ISSN: 0022-2437 (ISSN-L)
1547-7193
DOI: 10.1177/002224377901600110
OpenAlex: W1991623719
Semantic Scholar: d636f05c5febe7b9f879d444d16e14d599401eeb
Cited by: 16,549
References: 22
Citations by year: 2026: 538 · 2025: 581 · 2024: 628 · 2023: 668 · 2022: 737 · 2021: 755 · 2020: 702 · 2019: 774 · 2018: 716 · 2017: 706 · 2016: 743 · 2015: 783 · 2014: 809 · 2013: 806 · 2012: 759
FWCI: 10.26
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal of Marketing Research (publishedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Keywords: measurement, construct measurement, marketing theory, marketing practice

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

A Paradigm for Developing Better Measures of Marketing Constructs

Abstract

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

Cites

Cited by

Related

Metadata

Record

About these checks