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A Paradigm for Developing Better Measures of Marketing Constructs

Churchill, Gilbert A.·1979·Journal of Marketing Research

DOI 10.1177/002224377901600110

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Abstract

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

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Authors: Churchill, G. A.
Affiliations: University of Wisconsin–Madison (US)
Corresponding author: Churchill, Gilbert A.
Venue: Journal of Marketing Research
Publisher: SAGE Publications
Published: 1979-02
Volume: 16
Issue: 1
Pages: 64-73
ISSN: 0022-2437 (ISSN-L)
1547-7193
DOI: 10.1177/002224377901600110
OpenAlex: W1991623719
Semantic Scholar: d636f05c5febe7b9f879d444d16e14d599401eeb
Cited by: 16,549
References: 22
Citations by year: 2026: 538 · 2025: 581 · 2024: 628 · 2023: 668 · 2022: 737 · 2021: 755 · 2020: 702 · 2019: 774 · 2018: 716 · 2017: 706 · 2016: 743 · 2015: 783 · 2014: 809 · 2013: 806 · 2012: 759
FWCI: 10.26
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal of Marketing Research (publishedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Keywords: measurement, construct measurement, marketing theory, marketing practice

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A Paradigm for Developing Better Measures of Marketing Constructs

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