Cited by 16,549Psychometric Methodologies and TestingMarketing and Advertising StrategiesBusiness Strategies and Management Research

The DOI matches its Crossref record; 20 of the 22 references it cites were found in a registry or an index.

A Paradigm for Developing Better Measures of Marketing Constructs

Churchill, Gilbert A.·1979·Journal of Marketing Research

DOI 10.1177/002224377901600110

Open this paper in CoChat — free account

Abstract

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

Integrity signals

Registry

Crossref · 10.1177/002224377901600110

Cites

20 of 20 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
The critical incident technique.
Flanagan, J. C. (1954) · Psychological Bulletin · doi:10.1037/h0061470 · Cited by 8,191
Critical Incident Technique
Rogelberg, S. G. (2007) · Sage eBooks · doi:10.4135/9781412952651.n55 · Cited by 5,309
Theory and Methods of Scaling
Torgerson, W. S. (1958) · Medical Entomology and Zoology · Cited by 2,920
Book Review: The Theory of Buyer Behavior
Bither, S. W., Howard, J. A., & Sheth, J. N. (1971) · Journal of Marketing · doi:10.2307/1250571 · Cited by 2,805
Focus Groups and the Nature of Qualitative Marketing Research
Calder, B. J. (1977) · Journal of Marketing Research · doi:10.2307/3150774 · Cited by 729
The Nature and Scope of Marketing
Hunt, S. D. (1976) · Journal of Marketing · doi:10.1177/002224297604000304 · Cited by 615
Measuring the Job Satisfaction of Industrial Salesmen
Churchill, G. A., Ford, N. M., & Walker, O. C. (1974) · Journal of Marketing Research · doi:10.1177/002224377401100303 · Cited by 615
Self-citation
Theory of Psychological Measurement
(1965) · Students Quarterly Journal · doi:10.1049/sqj.1965.0018 · Cited by 382

Show all 22 references

Research works printed but not linked: 11

BohrnstedtGeorge W. “Reliability and Validity Assessment in Attitude Measurement,” in SummersGene F., ed., Attitude Measurement. Chicago: Rand McNally and Company, 1970, 80–99.
BuzzellRobert D. “Is Marketing a Science,” Harvard Business Review, 41 (January–February 1963), 32–48.
CampbellJohn P. “Psychometric Theory,” in DunetteMarvin D., ed., Handbook of Industrial and Organizational Psychology. Chicago: Rand McNally, Inc., 1976, 185–222.
ConversePaul D. “The Development of a Science in Marketing,” Journal of Marketing, 10 (July 1945), 14–23.
CzepeilJohn A., RosenbergLarry J., and AkeraleAdebayo. “Perspectives on Consumer Satisfaction,” in CurhanRonald C., ed., 1974 Combined Proceedings. Chicago: American Marketing Association, 1974, 119–23.
GardnerBurleigh B. “Attitude Research Lacks System to Help It Make Sense,” Marketing News, 11 (May 5, 1978), 1.
HowardJohn A. and ShethJagdish N. The Theory of Buyer Behavior. New York: John Wiley & Sons, Inc., 1969.
KerlingerFred N. Foundations of Behavioral Research, 2nd ed. New York: Holt, Rinehart, Winston, Inc., 1973.
LeyPhilip. Quantitative Aspects of Psychological Assessment. London: Gerald Duckworth and Company, Ltd., 1972.
NunnallyJum C. Psychometric Theory. New York: McGraw-Hill Book Company, 1967.
SelltizClaire, WrightsmanLawrence S., and CookStuart W. Research Methods in Social Relations, 3rd ed. New York: Holt, Rinehart, and Winston, 1976.

Sorted by citations

Items 5,601–5,700 of 16,524

Corporate social responsibility and business ethics: conceptualization, scale development and validation
Harrison, D. E., Ferrell, O. C., Ferrell, L. K., & Hair, J. F. (2019) · Journal of Product & Brand Management · doi:10.1108/jpbm-11-2018-2113 · Cited by 32
Projecting university brand image via satisfaction and behavioral response
Alwi, S. F. S., Che‐Ha, N., Nguyen, B., et al. (2019) · Qualitative Market Research An International Journal · doi:10.1108/qmr-12-2017-0191 · Cited by 32
What make banks’ front-line staff more customer oriented? The role of interactional justice
Dang, T. T., & Pham, A. D. (2020) · International Journal of Bank Marketing · doi:10.1108/ijbm-09-2019-0321 · Cited by 32
Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)
Isasi, J. G., Narvaiza, L., & Gibaja, J. J. (2020) · Journal of Marketing for HIGHER EDUCATION · doi:10.1080/08841241.2020.1758283 · Cited by 32
Investigating the role of environmental concern and the unified theory of acceptance and use of technology on working from home technologies adoption during COVID-19
Razif, M., Miraja, B. A., Persada, S. F., Nadlifatin, R., Belgiawan, P. F., Redi, A. A. N. P., & Lin, S. (2020) · Journal of Entrepreneurship and Sustainability Issues · doi:10.9770/jesi.2020.8.1(53 · Cited by 32
The limits of Thai hospitality – perceived impact of tourism development on residents’ well-being in Chiang Mai
Koh, E., Fakfare, P., & Pongwat, A. (2020) · International Journal of Tourism Cities · doi:10.1108/ijtc-03-2020-0055 · Cited by 32
Religious servicescape and intention to revisit: potential mediators and moderators
Alhothali, G. T., Elgammal, I. M. Y., & Mavondo, F. (2021) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2020.1862885 · Cited by 34
Assessment of perceived labor market conditions in employees’ turnover intention model – mediation and moderation analyzes
Bhat, M. A., Khan, S. T., & Rainayee, R. A. (2021) · PSU Research Review · doi:10.1108/prr-05-2020-0017 · Cited by 32
Smart tourism application and destination image: mediating role of theory of mind (ToM)
Tavitiyaman, P., Qu, H., Tsang, W.-S. L., & Lam, R. (2021) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2021.1928252 · Cited by 32
Transformative Quality in Higher Education Institutions (HEIs): Conceptualisation, scale development and validation
Gill, S. K., Dhir, A., Singh, G., & Vrontis, D. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.09.029 · Cited by 32
Impact of Customer Compensation Strategies on Outcomes and the Mediating Role of Justice Perceptions: A Longitudinal Study of Target’s Data Breach
Hoehle, H., Venkatesh, V., Brown, S. A., Tepper, B. J., & Kude, T. (2022) · MIS Quarterly · doi:10.25300/misq/2022/14740 · Cited by 35
Consumer stockpiling under the impact of a global disaster: The evolution of affective and cognitive motives
Ahmadi, I., Habel, J., Jia, M., & Wei, S. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2021.12.042 · Cited by 34
Validating the FIBER scale to measure family firm heterogeneity – A replication study with extensions
Gerken, M., Hülsbeck, M., Ostermann, T., & Hack, A. (2022) · Journal of Family Business Strategy · doi:10.1016/j.jfbs.2022.100497 · Cited by 33
Ability is in the eye of the beholder: How context and individual factors shape consumer perceptions of digital assistant ability
Beeler, L. L., Zablah, A. R., & Rapp, A. A. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.04.045 · Cited by 34
Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe
Nyagadza, B., Mazuruse, G., Muposhi, A., & Chigora, F. (2022) · Tourism Critiques Practice and Theory · doi:10.1108/trc-12-2021-0026 · Cited by 32
Scale development and validation for usage of social networking sites during COVID-19
Khan, N. A., Azhar, M., Rahman, M. N., & Akhtar, M. J. (2022) · Technology in Society · doi:10.1016/j.techsoc.2022.102020 · Cited by 32
What makes a product vintage? Investigating relationships between “consumer pastness,” scarcity and purchase intentions toward vintage products
Schibik, A., Strutton, D. R., & Thompson, K. N. (2022) · European Journal of Marketing · doi:10.1108/ejm-02-2021-0140 · Cited by 40
The link between supply chain risk management and innovation performance in SMEs in turbulent times
Foli, S., Durst, S., & Temel, S. (2022) · Journal of Entrepreneurship in Emerging Economies · doi:10.1108/jeee-03-2022-0084 · Cited by 37
The COVID-19 Pandemic and Tourists’ Risk Perceptions: Tourism Policies’ Mediating Role in Sustainable and Resilient Recovery in the New Normal
Zhang, S., Sun, T., & Lü, Y. (2023) · Sustainability · doi:10.3390/su15021323 · Cited by 32
Customer deviance in retailing: Managers’ emotional support and employees’ affective wellbeing
Mayr, K., & Teller, C. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103291 · Cited by 36
E-Pembelajaran Dalam Kalangan Pelajar di Sebuah Institusi Pengajian Tinggi Selangor
Najib, H. M., Bakar, N. R. A., & Othman, N. (2017) · ATTARBAWIY Malaysian Online Journal of Education · doi:10.53840/attarbawiy.v1i1.121 · Cited by 32
Evaluating customer-perceived service quality in business management education in India
Choudhury, K. (2015) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-04-2014-0065 · Cited by 32
Untitled work
(2006) · Journal of the Association for Information Systems · Cited by 32
A Coalitional Perspective on the Role of the R&D Department within the Organization
Engélen, A., & Brettel, M. (2012) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2012.00919.x · Cited by 32
High performance human resource practices and organizational performance: The mediating role of occupational safety and health
Chan, S., & Mak, W.-M. (2012) · Journal of Chinese Human Resource Management · doi:10.1108/20408001211279238 · Cited by 42
Moving from Evaluation to Trial: How do SMEs Start Adopting Cloud ERP?
Salim, S. A., Sedera, D., Sawang, S., Alarifi, A. H. E., & Atapattu, M. (2015) · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · doi:10.3127/ajis.v19i0.1030 · Cited by 37
Understanding Media Satisfaction: Development and Validation of an Affect-Based Scale
Patwardhan, P., Jin, Y., & Patwardhan, H. (2011) · Atlantic Journal of Communication · doi:10.1080/15456870.2011.584508 · Cited by 32
Managing supplier–retailer relationships: From institutional and task environment perspectives
Ren, X.-Y., Oh, S., & Noh, J. (2010) · Industrial Marketing Management · doi:10.1016/j.indmarman.2009.09.002 · Cited by 32
Customer experience and profitability: An application of the empathy rating index (ERIC) in UK call centres
Lywood, J., Stone, M., & Ekinci, Y. (2009) · Journal of Database Marketing & Customer Strategy Management · doi:10.1057/dbm.2009.24 · Cited by 32
A framework for more valid measures of channel member performance
Spriggs, M. T. (1994) · Journal of Retailing · doi:10.1016/0022-4359(94)90003-5 · Cited by 32
Distribution Channel Relationships: The Conditions and Strategic Outcomes of Cooperation between Manufacturer and Distributor
Vázquez, R., Argüelles, V. I., & Álvarez-González, L. I. (2005) · The International Review of Retail Distribution and Consumer Research · doi:10.1080/09593960500049241 · Cited by 32
Governance costs in foreign direct investments: A MNC headquarters challenge
Tomassen, S., Benito, G. R. G., & Lunnan, R. (2012) · Journal of International Management · doi:10.1016/j.intman.2012.02.002 · Cited by 33
Perceived Service Quality in a University Web Portal: Revising the E-Qual Instrument
Tate, M., Evermann, J., Hope, B. G., et al. (2007) · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · doi:10.1109/hicss.2007.431 · Cited by 32
Attribute satisfaction and experiential involvement in evaluations of live musical performance: Theory and managerial implications for services
Hausman, A. V. (2010) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2010.11.001 · Cited by 32
Measuring Corporate Affinity for Technology: A Scale for Customers and Employees
Fleming, D. E., & Artis, A. B. (2010) · Journal of Personal Selling and Sales Management · doi:10.2753/pss0885-3134300207 · Cited by 33
Determinants and benefits of global strategic marketing planning formality
Chae, M., & Hill, J. S. (2000) · International Marketing Review · doi:10.1108/02651330010356609 · Cited by 32
Investigating Search Costs and Coordination Costs in Electronic Markets: A Transaction Costs Economics Perspective
Benslimane, Y., Plaisent, M., & Bernard, P. M. (2005) · Electronic Markets · doi:10.1080/10196780500208756 · Cited by 32
Innovation in entrepreneurial organisations: A platform for contemporary management change and a value creator
Jarrar, N. S., & SMITH, M. C. (2013) · The British Accounting Review · doi:10.1016/j.bar.2013.07.001 · Cited by 33
The Matson Evaluation of Social Skills with Youngsters: reliability and validity of a Chinese translation
Kee-Lee, C. (1997) · Personality and Individual Differences · doi:10.1016/s0191-8869(96)00166-3 · Cited by 32
Foreign Market Entry Strategies in Retail Banking: Choosing an Entry Mode in a Landscape of Constraints
Petrou, A. P. (2009) · Long Range Planning · doi:10.1016/j.lrp.2009.09.001 · Cited by 31
Supply Chain Management Practices as a Support to Innovation in SMEs
Didonet, S. R., & Villavicencio, G. J. D. (2012) · Journal of technology management & innovation · doi:10.4067/s0718-27242012000300009 · Cited by 32
Assessment of the Listening Styles Inventory
Pearce, C. G., Johnson, I. W., & Barker, R. T. (2003) · Journal of Business and Technical Communication · doi:10.1177/1050651902238546 · Cited by 32
Guests and Hosts Revisited
Sirakaya-Turk, E., Nyaupane, G. P., & Uysal, M. (2013) · Journal of Travel Research · doi:10.1177/0047287513500580 · Cited by 32
Model of service quality in event sport tourism: development of a scale
Shonk, D. J., & Chelladurai, P. (2009) · International Journal of Sport Management and Marketing · doi:10.1504/ijsmm.2009.029090 · Cited by 32
Alignment of virtual enterprise, information technology, and performance: an empirical study
Cao, Q., & Hoffman, J. J. (2010) · International Journal of Production Research · doi:10.1080/00207540903555478 · Cited by 32
Marketing Metrics: A Review of Performance Measures in Use in the UK and Spain
Ambler, T., & Riley, D. (2000) · Cited by 32
Studying Users’ Computer Security Behavior Using the Health Belief Model
Ng, B.-Y., & Xu, Y. C. (2007) · Cited by 32
The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China
Newell, S. J., Wu, B. T. W., Leingpibul, D., & Yang, J. (2016) · Journal of Personal Selling and Sales Management · doi:10.1080/08853134.2016.1190656 · Cited by 39
Drivers and Consequences of Narrative Transportation: Understanding the Role of Stories and Domain‐Specific Skills in Improving Radically New Products
Schweitzer, F. M., & van den Hende, E. A. (2016) · Journal of Product Innovation Management · doi:10.1111/jpim.12329 · Cited by 31
Is Infrastructure: The Influence of Senior it Leadership and Strategic Information Systems Planning
Byrd, T. A., Lewis, B. R., & Bradley, R. V. (2006) · Journal of Computer Information Systems · doi:10.1080/08874417.2006.11645944 · Cited by 32
Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes
Moon, H., Johnson, J. L., Mariadoss, B., & Cullen, J. (2018) · International Journal of Innovation and Technology Management · doi:10.1142/s0219877018500049 · Cited by 31
Die Erfassung latenter Konstrukte mit Hilfe formativer und reflektiver Messmodelle
Christophersen, T., & Grape, C. (2009) · Gabler Verlag eBooks · doi:10.1007/978-3-322-96406-9_8 · Cited by 30
The Advertising Agency Selection Process
Marshall, R., & Na, W. B. (1994) · International Journal of Advertising · doi:10.1080/02650487.1994.11104577 · Cited by 32
Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
Tan, S. J. (2002) · Journal of Marketing Communications · doi:10.1080/13527260210122097 · Cited by 33
Factors influencing electronic data interchange success
Farhoomand, A. F., & Drury, D. H. (1996) · ACM SIGMIS Database the DATABASE for Advances in Information Systems · doi:10.1145/234611.234615 · Cited by 32
The allocation of specific assets, relationship duration, and contractual coordination in buyer–seller relationships
Buvik, A., & Haugland, S. A. (2005) · Scandinavian Journal of Management · doi:10.1016/j.scaman.2005.02.003 · Cited by 32
Introducción a la medición objetiva en economia, administración y dirección de empresas: el modelo de Rasch
Rodríguez, J. R. O. (2005) · Cited by 32
An experimental evaluation of music involvement measures and their relationship with consumer purchasing behavior
Mizerski, R., Pucely, M. J., Perrewé, P. L., et al. (1988) · Popular Music & Society · doi:10.1080/03007768808591325 · Cited by 32
Transformation of a health care information system: a self-assessment survey
Prybutok, V. R., & Spink, A. H. (1999) · IEEE Transactions on Engineering Management · doi:10.1109/17.775282 · Cited by 32
A Way to Boost the Impact of Business on 2030 United Nations Sustainable Development Goals: Co-creation With Non-profits for Social Innovation
Díaz-Perdomo, Y., Álvarez-González, L. I., & Sanzo-Pérez, M. J. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.719907 · Cited by 31
Is local food consumption memorable? Exploration of a multidimensional measurement scale to explain tourists' memorable local food consumption experiences
Badu‐Baiden, F., & Kim, S. (2022) · International Journal of Tourism Research · doi:10.1002/jtr.2536 · Cited by 31
Development of a Business Model Resilience Framework for Managers and Strategic Decision-makers
Radić, M., Herrmann, P., Haberland, P., et al. (2022) · Schmalenbach Journal of Business Research · doi:10.1007/s41471-022-00135-x · Cited by 31
The role of institutional and individual factors in knowledge hiding and team creativity
Bashir, M., Naqshbandi, M. M., & Pradhan, S. (2022) · Knowledge Management Research & Practice · doi:10.1080/14778238.2022.2155593 · Cited by 34
The effect of strategic commitment and supply chain collaboration on operational and innovation performance
Uddin, M. B. (2022) · IIMB Management Review · doi:10.1016/j.iimb.2022.12.002 · Cited by 41
Do staff capacity and performance-based budgeting improve organisational performance? Empirical evidence from Chinese public universities
He, L., & Ismail, K. B. (2023) · Humanities and Social Sciences Communications · doi:10.1057/s41599-023-01523-2 · Cited by 61
Analysis of circular economy barriers in manufacturing context for indian industries: a BWM ranking process
Sharma, M., Jain, N. L., & Purohit, J. K. (2023) · Environment Development and Sustainability · doi:10.1007/s10668-023-03868-9 · Cited by 31
From Savoring Past Trips to Craving Future Journeys: The Role of Destination Cultural Capital and Enjoyable Reminiscence
Sun, D., Wong, I. A., Huang, G. I., Kim, J., & Liu, M. T. (2023) · Journal of Travel Research · doi:10.1177/00472875231206546 · Cited by 32
Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context
Ojiaku, O. C., Ezenwafor, E. C., & Osarenkhoe, A. (2023) · International Journal of Technology Marketing · doi:10.1504/ijtmkt.2024.135674 · Cited by 32
From “FIBER” to “FIRE”: construct validation and refinement of the socioemotional wealth scale in family firms
Naldi, L., Nordqvist, M., Chirico, F., Gómez‐Mejía, L. R., Ashforth, B. E., Swartz, R. J., & Мелин, Л. (2024) · Entrepreneurship and Regional Development · doi:10.1080/08985626.2024.2328294 · Cited by 40
Automated social presence in artificial-intelligence services: Conceptualization, scale development, and validation
Liao, X., Zheng, Y.-H., Shi, G. J., & Bu, H. (2024) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2024.123377 · Cited by 35
Why I revisit a historic town in Chengdu? Roles of cognitive image, affective image and memorable tourism experiences
Zhou, X. L., Ng, S. I., & Deng, W. (2024) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-09-2023-0822 · Cited by 38
Artificial intelligence marketing usage and firm performance
Mu, J., & Zhang, J. Z. (2025) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-024-01076-z · Cited by 36
Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions
Hem, L. E., & Iversen, N. M. (2009) · International Journal of Market Research · doi:10.1177/147078530905100605 · Cited by 31
Effects of satisfaction, trust and alternative attractiveness on switching intentions in industrial customers
Yen, Y., & Horng, D. J. (2009) · International Journal of Management and Enterprise Development · doi:10.1504/ijmed.2010.029762 · Cited by 31
New service development in India's business‐to‐business financial services sector
Alam, I. I. (2012) · Journal of Business and Industrial Marketing · doi:10.1108/08858621211207243 · Cited by 31
The impact of task framing and viewing timing on user website perceptions and viewing behavior
Cyr, D., & Head, M. M. (2013) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2013.08.009 · Cited by 31
Host country institutional pressures and cross-border relationship governance
Svendsen, M. F., & Haugland, S. A. (2010) · International Business Review · doi:10.1016/j.ibusrev.2010.10.004 · Cited by 31
As quatro faces de RH: analisando a performance da gestão de Recursos Humanos em empresas no Brasil
Tanure, B., Evans, P., & Cançado, V. L. (2010) · Revista de Administração Contemporânea · doi:10.1590/s1415-65552010000400003 · Cited by 31
Bullwhip effect reduction and improved business performance through guanxi: An empirical study
Cao, Q., Baker, J., & Schniederjans, D. G. (2014) · International Journal of Production Economics · doi:10.1016/j.ijpe.2014.07.030 · Cited by 33
How to improve organisational results through knowledge management in knowledge-intensive business services
Lara, F. J., Palacios‐Marqués, D., & Devece, C. (2011) · Service Industries Journal · doi:10.1080/02642069.2011.574283 · Cited by 31
An assessment of needed sales management skills
Powers, T. L., Jennings, J. C., & DeCarlo, T. E. (2014) · Journal of Personal Selling and Sales Management · doi:10.1080/08853134.2014.890900 · Cited by 31
Company Identity and Marketing: An Integrative Framework
Mukherjee, A., & He, H. (2008) · The Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679160202 · Cited by 33
Identifying Governance Dimensions to Evaluate Information Systems Security in Organizations
Dhillon, G. S., Tejay, G. P. S., & Hong, W. (2007) · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · doi:10.1109/hicss.2007.257 · Cited by 31
A Measurement Scale for Evaluating Quality of Work Life: Conceptualization and Empirical Validation
Almarsh, S. O. (2015) · Trends in Applied Sciences Research · doi:10.3923/tasr.2015.143.156 · Cited by 33
Evaluating excellence: A model of evaluation for public relations practice in organizational culture and context
Thurlow, A., Kushniryk, A., Yue, A. R., Blanchette, K., Murchland, P., & Simon, A. (2016) · Public Relations Review · doi:10.1016/j.pubrev.2016.10.013 · Cited by 31
University students and informational social networks: Total sceptics, dual moderates or pro-digitals
Gavilán, D., Martínez-Navarro, G., & Fernández-Lores, S. (2017) · Comunicar · doi:10.3916/c53-2017-06 · Cited by 31
Evaluating the impact of virtualization characteristics on SaaS adoption
Tomás, S., Thomas, M. A., & Oliveira, T. (2017) · Enterprise Information Systems · doi:10.1080/17517575.2017.1355484 · Cited by 38
CCV Scale: Development and Validation of Customer Co-Created Value Scale in E-Services
Agrawal, A. K., & Rahman, Z. (2017) · Current Psychology · doi:10.1007/s12144-017-9639-z · Cited by 31
FNS or the Varseek-scale? Proposals for a valid operationalization of neophilia
Lenglet, F. (2018) · Food Quality and Preference · doi:10.1016/j.foodqual.2018.01.007 · Cited by 34
Improving relationship quality during the crisis
Estrada, M. M., Monferrer, D., & Tena, M. Á. M. (2018) · Service Industries Journal · doi:10.1080/02642069.2018.1441829 · Cited by 33
The evolution of perceived security: the temporal role of SNS information perceptions
Ha, H., & Pan, H. (2018) · Internet Research · doi:10.1108/intr-02-2017-0047 · Cited by 34
Consumer preferences for wooden furniture in Croatia and Slovakia
Kaputa, V., Barčić, A. P., Maťová, H., et al. (2018) · BioResources · doi:10.15376/biores.13.3.6280-6299 · Cited by 31
Capturing the Heterogeneity of Family Firms: Reviewing Scales to Directly Measure Socioemotional Wealth
Prügl, R. (2018) · Springer eBooks · doi:10.1007/978-3-319-77676-7_17 · Cited by 33
Modeling lean manufacturing success
Ghobakhloo, M., Fathi, M., Fontes, D., & Ng, T.-C. (2018) · Journal of Modelling in Management · doi:10.1108/jm2-03-2017-0025 · Cited by 24
MANAGER’S PERSONALITY AND BUSINESS MODEL INNOVATION
Anwar, M., Shah, S. Z. A., Khan, S. Z., & Khattak, M. S. (2018) · International Journal of Innovation Management · doi:10.1142/s1363919619500610 · Cited by 32
Users Intention for Continuous Usage of Mobile News Apps: the Roles of Quality, Switching Costs, and Personalization
Ye, Q., Luo, Y., Chen, G., Guo, X., Wei, Q., & Tan, S. (2019) · Journal of Systems Science and Systems Engineering · doi:10.1007/s11518-019-5405-0 · Cited by 33
Higher education instructors’ intention to use educational video games: an fsQCA approach
Sánchez‐Mena, A., Parreño, J. M., & Romero, M. J. M. (2019) · Educational Technology Research and Development · doi:10.1007/s11423-019-09656-5 · Cited by 35
Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach
Monferrer, D., Tena, M. Á. M., & Estrada, M. M. (2019) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2019.1577685 · Cited by 31
Adaptation and psychometric evaluation of the breastfeeding self-efficacy scale to assess exclusive breastfeeding
Boateng, G. O., Martin, S., Tuthill, E. L., Collins, S. M., Dennis, C., Natamba, B., & Young, S. L. (2019) · BMC Pregnancy and Childbirth · doi:10.1186/s12884-019-2217-7 · Cited by 35
A Measure of Perceived Severity in Organizational Crises: A Multidimensional Scale Development and Validation
Zhou, Z., Ki, E., & Brown, K. A. (2019) · Journal of International Crisis and Risk Communication Research · doi:10.30658/jicrcr.2.1.3 · Cited by 31

Authors: Churchill, G. A.
Affiliations: University of Wisconsin–Madison (US)
Corresponding author: Churchill, Gilbert A.
Venue: Journal of Marketing Research
Publisher: SAGE Publications
Published: 1979-02
Volume: 16
Issue: 1
Pages: 64-73
ISSN: 0022-2437 (ISSN-L)
1547-7193
DOI: 10.1177/002224377901600110
OpenAlex: W1991623719
Semantic Scholar: d636f05c5febe7b9f879d444d16e14d599401eeb
Cited by: 16,549
References: 22
Citations by year: 2026: 538 · 2025: 581 · 2024: 628 · 2023: 668 · 2022: 737 · 2021: 755 · 2020: 702 · 2019: 774 · 2018: 716 · 2017: 706 · 2016: 743 · 2015: 783 · 2014: 809 · 2013: 806 · 2012: 759
FWCI: 10.26
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Journal of Marketing Research (publishedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Keywords: measurement, construct measurement, marketing theory, marketing practice

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

A Paradigm for Developing Better Measures of Marketing Constructs

Abstract

Overview

Integrity signals

Verification

Claims the paper makes

Claims other papers make about this one

Citations

Cites

Cited by

Related

Metadata

Record

About these checks