CoChat
Sign Up
Cited by 16,549Psychometric Methodologies and TestingMarketing and Advertising StrategiesBusiness Strategies and Management Research

The DOI matches its Crossref record; 20 of the 22 references it cites were found in a registry or an index.

A Paradigm for Developing Better Measures of Marketing Constructs

Churchill, Gilbert A.·1979·Journal of Marketing Research
DOI 10.1177/002224377901600110
Open this paper in CoChat — free account

Abstract

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

Overview

Integrity signals

Registry

Crossref · 10.1177/002224377901600110

Cites

20 of 20 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Show all 22 references

Research works printed but not linked: 11

  1. BohrnstedtGeorge W. “Reliability and Validity Assessment in Attitude Measurement,” in SummersGene F., ed., Attitude Measurement. Chicago: Rand McNally and Company, 1970, 80–99.
  2. BuzzellRobert D. “Is Marketing a Science,” Harvard Business Review, 41 (January–February 1963), 32–48.
  3. CampbellJohn P. “Psychometric Theory,” in DunetteMarvin D., ed., Handbook of Industrial and Organizational Psychology. Chicago: Rand McNally, Inc., 1976, 185–222.
  4. ConversePaul D. “The Development of a Science in Marketing,” Journal of Marketing, 10 (July 1945), 14–23.
  5. CzepeilJohn A., RosenbergLarry J., and AkeraleAdebayo. “Perspectives on Consumer Satisfaction,” in CurhanRonald C., ed., 1974 Combined Proceedings. Chicago: American Marketing Association, 1974, 119–23.
  6. GardnerBurleigh B. “Attitude Research Lacks System to Help It Make Sense,” Marketing News, 11 (May 5, 1978), 1.
  7. HowardJohn A. and ShethJagdish N. The Theory of Buyer Behavior. New York: John Wiley & Sons, Inc., 1969.
  8. KerlingerFred N. Foundations of Behavioral Research, 2nd ed. New York: Holt, Rinehart, Winston, Inc., 1973.
  9. LeyPhilip. Quantitative Aspects of Psychological Assessment. London: Gerald Duckworth and Company, Ltd., 1972.
  10. NunnallyJum C. Psychometric Theory. New York: McGraw-Hill Book Company, 1967.
  11. SelltizClaire, WrightsmanLawrence S., and CookStuart W. Research Methods in Social Relations, 3rd ed. New York: Holt, Rinehart, and Winston, 1976.

Cited by

Sorted by citations

Items 9,301–9,400 of 16,524

Related

See all

Metadata

Authors
Churchill, G. A.
Affiliations
University of Wisconsin–Madison (US)
Corresponding author
Churchill, Gilbert A.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1979-02
Volume
16
Issue
1
Pages
64-73
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224377901600110
OpenAlex
W1991623719
Semantic Scholar
d636f05c5febe7b9f879d444d16e14d599401eeb
Cited by
16,549
References
22
Citations by year
2026: 538 · 2025: 581 · 2024: 628 · 2023: 668 · 2022: 737 · 2021: 755 · 2020: 702 · 2019: 774 · 2018: 716 · 2017: 706 · 2016: 743 · 2015: 783 · 2014: 809 · 2013: 806 · 2012: 759
FWCI
10.26
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Keywords
measurement, construct measurement, marketing theory, marketing practice

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review