The DOI matches its Crossref record; 74 of the 74 references it cites were found in a registry or an index.
Construct Validity: A Review of Basic Issues and Marketing Practices
Abstract
An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.
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“According to Meehl (1967) and Peter (1981), correlations between constructs from the same sample are highly likely, if the sample is large and reliability is given (at least to some degree).”
From Development and Validation of a Basic Psychological Needs Scale for Technology Use (2024) · cites this paper as Peter (1981)
Citations
Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Psychometric theory (2nd ed.).
Sitgreaves, R. (1979) · Contemporary Psychology · doi:10.1037/018882 · Cited by 14,384
(2025) · doi:10.53555/acr.v2i2 · Cited by 13,486
Handbook of Industrial and Organizational Psychology.
Hammer, T. H., Anderson, J. F., Gurdon, M. A., Jick, T. D., Petit, A., Stern, R. N., Schwartz, H., Vardi, Y., & Dunnette, M. D. (1977) · Administrative Science Quarterly · doi:10.2307/2391755 · Cited by 11,947
(1979) · Medical Entomology and Zoology · Cited by 11,252
Construct validity in psychological tests.
Cronbach, L. J., & Meehl, P. E. (1955) · Psychological Bulletin · doi:10.1037/h0040957 · Cited by 11,195
Research in Organizational Behavior
Hammer, E. R., Cummings, L. L., & Staw, B. M. (1984) · Academy of Management Review · doi:10.2307/258300 · Cited by 11,176
The file drawer problem and tolerance for null results.
Rosenthal, R. (1979) · Psychological Bulletin · doi:10.1037/0033-2909.86.3.638 · Cited by 9,068
Rozeboom, W. W., Lord, F. M., Novick, M. R., & Birnbaum, A. (1969) · American Educational Research Journal · doi:10.3102/00028312006001112 · Cited by 8,013
Cited by
An updated paradigm for scale development incorporating unidimensionality and its assessment
Gerbing, D. W., & Anderson, J. C. (1988) · Journal of Marketing Research · doi:10.1177/002224378802500207 · Cited by 6,293
Jarvis, C. B., MACKENZIE, S. B., & Podsakoff, P. M. (2003) · Journal of Consumer Research · doi:10.1086/376806 · Cited by 6,201
Index Construction with Formative Indicators: An Alternative to Scale Development
Diamantopoulos, A., & Winklhofer, H. M. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.269.18845 · Cited by 3,748
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
Richins, M. L., & Dawson, S. A. (1992) · Journal of Consumer Research · doi:10.1086/209304 · Cited by 3,607
Metadata
- Authors
- Peter, J. P.
- Affiliations
- The Ohio State University (US)
- Corresponding author
- Peter, J. Paul
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1981-05
- Volume
- 18
- Issue
- 2
- Pages
- 133
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2004135211
- Cited by
- 1,189
- References
- 72
- Citations by year
- 2026: 20 · 2025: 20 · 2024: 28 · 2023: 31 · 2022: 30 · 2021: 33 · 2020: 45 · 2019: 38 · 2018: 39 · 2017: 48 · 2016: 35 · 2015: 45 · 2014: 66 · 2013: 57 · 2012: 55
- FWCI
- 13.44
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
- Social Sciences › Psychology › Social Psychology › Cognitive and psychological constructs research
- Keywords
- construct validity, construct validation, market analysis, measurement validity, operational challenges
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Construct Validity: A Review of Basic Issues and Marketing Practices. https://app.cochat.ai/papers/10.2307/3150948
- The paper
- Peter, J. P. (1981). Construct Validity: A Review of Basic Issues and Marketing Practices. Journal of Marketing Research. https://doi.org/10.2307/3150948
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
