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Construct Validity: A Review of Basic Issues and Marketing Practices

Peter, J. Paul·1981·Journal of Marketing Research

DOI 10.2307/3150948

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Abstract

An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.

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Authors: Peter, J. P.
Affiliations: The Ohio State University (US)
Corresponding author: Peter, J. Paul
Venue: Journal of Marketing Research
Publisher: JSTOR
Published: 1981-05
Volume: 18
Issue: 2
Pages: 133
ISSN: 0022-2437 (ISSN-L)
DOI: 10.2307/3150948
OpenAlex: W2004135211
Cited by: 1,189
References: 72
Citations by year: 2026: 20 · 2025: 20 · 2024: 28 · 2023: 31 · 2022: 30 · 2021: 33 · 2020: 45 · 2019: 38 · 2018: 39 · 2017: 48 · 2016: 35 · 2015: 45 · 2014: 66 · 2013: 57 · 2012: 55
FWCI: 13.44
Type: journal article
Language: en
Open access: closed
Locations: Journal of Marketing Research (publishedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Management Research
Social Sciences › Psychology › Social Psychology › Cognitive and psychological constructs research
Keywords: construct validity, construct validation, market analysis, measurement validity, operational challenges

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Construct Validity: A Review of Basic Issues and Marketing Practices

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