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Identification and Analysis of Moderator Variables
Abstract
Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified. To alleviate this confusion, the authors present a typology of moderator variables with a framework for identifying their presence and type. Simulated data are used to illustrate and validate the proposed framework.
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Metadata
- Authors
- Sharma, S., Durand, R. M., & Gur-Arie, O.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1981-08
- Volume
- 18
- Issue
- 3
- Pages
- 291-300
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2084233235
- Cited by
- 1,483
- References
- 0
- FWCI
- 3.34
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
