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Cited by 876

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

LaBarbera, Priscilla A., Mazursky, David·1983·Journal of Marketing Research
DOI 10.1177/002224378302000406
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Abstract

A simplified cognitive model is proposed to assess the dynamic aspect of consumer satisfaction/dissatisfaction in consecutive purchase behavior. Satisfaction is found to have a significant role in mediating intentions and actual behavior for five product classes that were analyzed in the context of a three-stage longitudinal field study. The asymmetric effect found demonstrates that repurchase of a given brand is affected by lagged intention whereas switching behavior is more sensitive to dissatisfaction with brand consumption. An attempt to predict repurchase behavior on the basis of the investigated cognitive variables yielded weak results. However, repurchase predictions were improved when the model was extended to a multipurchase setting in which prior experience with the brand was taken into account.

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Metadata

Authors
LaBarbera, P. A., & Mazursky, D.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1983-11
Volume
20
Issue
4
Pages
393-404
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224378302000406
OpenAlex
W2042353493
Cited by
876
References
2
FWCI
1.75
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.