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Cited by 1,165

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Expectations and Norms in Models of Consumer Satisfaction

Cadotte, Ernest R., Woodruff, Robert B., Jenkins, Roger L.·1987·Journal of Marketing Research

Abstract

Disconfirmation models of customer satisfaction employing three alternative standards of performance were compared by using causal modeling. Pre- and post-measures were obtained from subjects in three different use situations. The disconfirmation paradigm is supported. The analysis suggests that best brand norm and product norm are additional standards used for evaluating focal brand performance.

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Crossref · 10.1177/002224378702400307

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Metadata

Authors
Cadotte, E. R., Woodruff, R. B., & Jenkins, R. L.
Venue
Journal of Marketing Research
Published
1987-08
Volume
24
Issue
3
Pages
305-314
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W2322174668
Cited by
1,165
References
3
FWCI
9.54
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.