The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Expectations and Norms in Models of Consumer Satisfaction
Abstract
Disconfirmation models of customer satisfaction employing three alternative standards of performance were compared by using causal modeling. Pre- and post-measures were obtained from subjects in three different use situations. The disconfirmation paradigm is supported. The analysis suggests that best brand norm and product norm are additional standards used for evaluating focal brand performance.
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Citations
Cites
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Cited by
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Metadata
- Authors
- Cadotte, E. R., Woodruff, R. B., & Jenkins, R. L.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1987-08
- Volume
- 24
- Issue
- 3
- Pages
- 305-314
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2322174668
- Cited by
- 1,165
- References
- 3
- FWCI
- 9.54
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.