The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Substitution in Use and the Role of Usage Context in Product Category Structures
Abstract
The relationship between the substitution in use approach to product-market structure and cognitive accounts of product category structures is investigated in terms of the role of product usage context. Studies 1 and 2 show that distinctive usages predict similarity judgments, whereas usage versatility predicts prototypicality. The results of a third study suggest that individual usage contexts are associated with subcategories that involve restructuring of the overall category and, as such, guide context-specific product recall. Conceptual and managerial implications of the findings are discussed.
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Cites
The Ecological Approach to Visual Perception
Bornstein, M. H., & Gibson, J. J. (1980) · The Journal of Aesthetics and Art Criticism · doi:10.2307/429816 · Cited by 22,935
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REMEMBERING: A STUDY IN EXPERIMENTAL AND SOCIAL PSYCHOLOGY
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Cited by
Visual attention during brand choice: The impact of time pressure and task motivation
Pieters, R., & Warlop, L. (1999) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00022-6 · Cited by 603
Opportunity Cost Consideration
Spiller, S. A. (2011) · Journal of Consumer Research · doi:10.1086/660045 · Cited by 236
Conceptualizing and measuring brand salience
Romaniuk, J., & Sharp, B. (2004) · Marketing Theory · doi:10.1177/1470593104047643 · Cited by 213
Chang, W., & Park, J. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103743 · Cited by 92
A Motivational Perspective on Means-End Chains
(2001) · Lirias · doi:10.4324/9781410600844-27 · Cited by 36
Metadata
- Authors
- Ratneshwar, S., & Shocker, A. D.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1991-08
- Volume
- 28
- Issue
- 3
- Pages
- 281-295
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2327707012
- Cited by
- 360
- References
- 6
- FWCI
- 30.54
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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