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Cited by 1,097

The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.

Organizational Citizenship Behaviors and Sales Unit Effectiveness

Posdakoff, Philip M., Mackenzie, Scott B.·1994·Journal of Marketing Research

Abstract

Organizational citizenship behaviors (OCBs) are defined as discretionary, extra-role behaviors on the part of a salesperson that have been shown to influence managers’ evaluations of performance. It has been suggested that one reason managers value OCBs is that they believe OCBs contribute to organizational success. The authors’ purpose is to investigate the impact of OCBs on objective unit performance and compare this effect with the impact that OCBs have on managerial evaluations. First, the impact of OCBs on overall performance evaluations is examined. Second, the aggregate effects of unit-level OCBs on agency performance are examined using objective performance data for 116 agencies in a major insurance company. The results show that OCBs make an important contribution to overall agency performance; however, some citizenship behaviors appear to help and others hinder agency performance. Finally, a comparison of the results of the two studies suggests that managers tend to overvalue some citizenship behaviors and undervalue others.

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Metadata

Authors
Posdakoff, P. M., & Mackenzie, S. B.
Venue
Journal of Marketing Research
Published
1994-08
Volume
31
Issue
3
Pages
351-363
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W2090814489
Cited by
1,097
References
9
FWCI
12.75
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Organizational Citizenship Behaviors and Sales Unit Effectiveness. https://app.cochat.ai/papers/10.1177/002224379403100303
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Posdakoff, P. M., & Mackenzie, S. B. (1994). Organizational Citizenship Behaviors and Sales Unit Effectiveness. Journal of Marketing Research. https://doi.org/10.1177/002224379403100303

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.