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Cited by 441

The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.

Searching for the Future: Challenges Faced by Destination Marketing Organizations

Gretzel, Ulrike, Fesenmaier, Daniel R., Formica, Sandro, O’Leary, Joseph T.·2006·Journal of Travel Research

Abstract

Threats in the external environment and changes in the industry’s markets and structures have challenged destination marketing organizations to change in fundamental ways. The strategic responses to these developments are essentially decisions to proactively shape, adapt to, or passively struggle through a crisis. Envisioning the future of tourism and examining possible ways of reaching various future scenarios are essential exercises in this process of deciding which strategic approach to adopt. In response to the increasing need for new visions of the future of tourism and particularly destination marketing, leading destination marketers from the midwestern United States were invited to participate in a large focus group to discuss the specific challenges encountered by their organizations. This article summarizes the issues raised and their implications for destination marketing organizations as well as tourism research.

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Metadata

Authors
Gretzel, U., Fesenmaier, D. R., Formica, S., & O’Leary, J. T.
Venue
Journal of Travel Research
Published
2006-11
Volume
45
Issue
2
Pages
116-126
ISSN
  • 0047-2875 (ISSN-L)
  • 1552-6763
OpenAlex
W2096152123
Cited by
441
References
19
FWCI
38.04
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Searching for the Future: Challenges Faced by Destination Marketing Organizations. https://app.cochat.ai/papers/10.1177/0047287506291598
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Gretzel, U., Fesenmaier, D. R., Formica, S., & O’Leary, J. T. (2006). Searching for the Future: Challenges Faced by Destination Marketing Organizations. Journal of Travel Research. https://doi.org/10.1177/0047287506291598

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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