An evolutionary perspective on risk taking in tourism
Abstract
Informed by recent developments in the field of evolutionary psychology, we elicit novel insights about the causal relationship between the activation of mating motives and gender-specific preferences for risk taking in tourism. In this endeavor, across four experimental studies, we illustrate that the effect of activating mating motives on the propensity for risk-taking tourism will be greater for men than it is for women. That is, when mating motives were salient, men consistently displayed a greater preference for the choice of high-risk travel activities (studies 1A and 1B), adventurous destination choices (study 2), and adventurous appeals in travel advertising (study 3). Our findings offer important theoretical contributions to research into the role of gender in risk-taking tourism behaviors from the perspectives both of evolution-based theorizing and managerial implications for tourism practice.
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Tourists may make risk-taking decisions, such as pursuing planned travel or making new travel plans, despite being aware of risks.
“However, in some cases, tourists may make risk-taking decisions, such as pursuing planned travel or making new travel plans, despite being aware of the risks of the external circumstance”
From What influences tourist behaviors during and after the COVID-19 pandemic? Focusing on theories of risk, coping, and resilience (2022) · cites this paper as Kim & Seo, 2019
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- Authors
- Kim, J., & Seo, Y.
- Affiliations
- Auckland University of Technology (NZ)
- University of Auckland (NZ)
- Corresponding author
- Kim, Jungkeun
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 2018-10-29
- Volume
- 58
- Issue
- 8
- Pages
- 1235-1248
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2899336506
- Cited by
- 48
- References
- 73
- Citations by year
- 2026: 6 · 2025: 10 · 2024: 9 · 2023: 3 · 2022: 6 · 2021: 7 · 2020: 5 · 2019: 2
- FWCI
- 4.74
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Travel Research (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Adventure Sports and Sensation Seeking
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
- Keywords
- risk-taking, tourism behavior, gender differences, evolutionary psychology, destination choice
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