Cited by 48Adventure Sports and Sensation SeekingDiverse Aspects of Tourism ResearchRecreation, Leisure, Wilderness Management

An evolutionary perspective on risk taking in tourism

Kim, Jungkeun, Seo, Yuri·2019·Journal of Travel Research

Abstract

Informed by recent developments in the field of evolutionary psychology, we elicit novel insights about the causal relationship between the activation of mating motives and gender-specific preferences for risk taking in tourism. In this endeavor, across four experimental studies, we illustrate that the effect of activating mating motives on the propensity for risk-taking tourism will be greater for men than it is for women. That is, when mating motives were salient, men consistently displayed a greater preference for the choice of high-risk travel activities (studies 1A and 1B), adventurous destination choices (study 2), and adventurous appeals in travel advertising (study 3). Our findings offer important theoretical contributions to research into the role of gender in risk-taking tourism behaviors from the perspectives both of evolution-based theorizing and managerial implications for tourism practice.

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Crossref · 10.1177/0047287518807579

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Authors
Kim, J., & Seo, Y.
Affiliations
  • Auckland University of Technology (NZ)
  • University of Auckland (NZ)
Corresponding author
Kim, Jungkeun
Venue
Journal of Travel Research
Published
2018-10-29
Volume
58
Issue
8
Pages
1235-1248
ISSN
  • 0047-2875 (ISSN-L)
  • 1552-6763
OpenAlex
W2899336506
Cited by
48
References
73
Citations by year
2026: 6 · 2025: 10 · 2024: 9 · 2023: 3 · 2022: 6 · 2021: 7 · 2020: 5 · 2019: 2
FWCI
4.74
Type
journal article
Language
en
Open access
closed
Locations
Journal of Travel Research (publishedVersion)
Topics
  • Social Sciences › Psychology › Social Psychology › Adventure Sports and Sensation Seeking
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
Keywords
risk-taking, tourism behavior, gender differences, evolutionary psychology, destination choice

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