Destination fascination and destination loyalty: subjective well-being and destination attachment as mediators
Abstract
Following the Reasonable Person Model, this study examines the effects of destination fascination on subjective well-being and destination attachment as well as looking at the subsequent outcome of destination loyalty. A total of 936 responses were collected from tourists to national parks (302), forest recreational areas (300), and theme parks (334). The results of this study prove the effect of destination fascination on improving subjective well-being and destination attachment and shows the effects of subjective well-being and destination attachment on enhancing destination loyalty. Subjective well-being and destination attachment fully mediated effects from destination fascination to destination loyalty. Moreover, extensive validity of the proposed model was verified by engaging different destination types. The findings of this study enrich the base of knowledge about destination fascination in the tourism academy and contributes practical implications for destination management and marketing.
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In the process of travel, if tourists obtain higher subjective wellbeing, their sense of pleasure will increase, thus forming a higher loyalty.
“In the process of travel, if tourists obtain higher subjective wellbeing, their sense of pleasure will increase, thus forming a higher loyalty (Wang et al., 2020).”
From A study on the influence of rural tourism’s perceived destination restorative qualities on loyalty based on SOR model (2025) · cites this paper as Wang et al., 2020
Existing studies mainly focus on hedonistic wellbeing, with relatively few studies on self-achievement and personal development.
“Existing studies mainly focus on hedonistic wellbeing, with relatively few studies on self-achievement and personal development (Wang et al., 2020; Zhang et al., 2024).”
From A study on the influence of rural tourism’s perceived destination restorative qualities on loyalty based on SOR model (2025) · cites this paper as Wang et al., 2020
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“Existing studies mainly focus on hedonistic wellbeing, with relatively few studies on self-achievement and personal development (Wang et al., 2020; Zhang et al., 2024).”
Influential
- Authors
- Wang, Y.-C., Liu, C.-R., Huang, W.-S., & Chen, S.-P.
- Affiliations
- University of Arkansas at Fayetteville (US)
- National Chiayi University (TW)
- Ling Tung University (TW)
- Taipei City University of Science and Technology (TW)
- Corresponding author
- Huang, Wen-Shiung
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 2019-04-12
- Volume
- 59
- Issue
- 3
- Pages
- 496-511
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2936495331
- Cited by
- 156
- References
- 69
- Citations by year
- 2026: 25 · 2025: 35 · 2024: 26 · 2023: 25 · 2022: 31 · 2021: 10 · 2020: 3 · 2019: 1
- FWCI
- 22.60
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Travel Research (publishedVersion)
- Funders
- ministry of science and technology, taiwan (MOST 104-2410-H-018 -029 -MY2)
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- tourist loyalty, subjective well-being, destination attachment, mediating effect, national parks, amusement parks
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