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Homophily and Contagion Are Generically Confounded in Observational Social Network Studies
Open accessAbstract
The authors consider processes on social networks that can potentially involve three factors: homophily, or the formation of social ties due to matching individual traits; social contagion, also known as social influence; and the causal effect of an individual’s covariates on his or her behavior or other measurable responses. The authors show that generically, all of these are confounded with each other. Distinguishing them from one another requires strong assumptions on the parametrization of the social process or on the adequacy of the covariates used (or both). In particular the authors demonstrate, with simple examples, that asymmetries in regression coefficients cannot identify causal effects and that very simple models of imitation (a form of social contagion) can produce substantial correlations between an individual’s enduring traits and his or her choices, even when there is no intrinsic affinity between them. The authors also suggest some possible constructive responses to these results.
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“One solution to this problem is to model tie formation (and dissolution) explicitly (Shalizi & Thomas 2011). In the model of Figure 12, this can be accomplished by measuring and conditioning on the tie-forming characteristics of individual i, Ui, or individual j, Uj, or both.”
From Endogenous Selection Bias: The Problem of Conditioning on a Collider Variable (2014) · cites this paper as Shalizi & Thomas 2011
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“Shalizi & Thomas (2011) recently showed that latent homophily bias constitutes a previously unrecognized example of endogenous selection bias, where the social tie itself plays the role of the pre-treatment collider.”
From Endogenous Selection Bias: The Problem of Conditioning on a Collider Variable (2014) · cites this paper as Shalizi & Thomas 2011
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“network studies of peer influence and social contagion suffer from a stubborn challenge of disambiguating such effects from homophily among peers and within communities (Christakis and Fowler, 2007; Lyons, 2011; Shalizi and Thomas, 2011).”
From Social Data: Biases, Methodological Pitfalls, and Ethical Boundaries (2019) · cites this paper as Shalizi and Thomas, 2011
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“This formulation means that the homophily mechanisms are assumed to be dependent only on the process Y.t/ and any measured covariates; latent homophily is not considered here (Shalizi and Thomas, 2011).”
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Kerckhove, C. V., Martin, S., Gend, P., Rentfrow, P. J., Hendrickx, J. M., & Blondel, V. D. (2016) · PLoS ONE · doi:10.1371/journal.pone.0157685 · Cited by 48
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Ugander, J., & Yin, H. (2020) · Journal of Causal Inference · doi:10.48550/arxiv.2009.02297 · Cited by 52
“In a large graph with few clusters, nodes in each cluster may generate different response than other clusters, obfuscate GATE estimation if we assign treatment/control at cluster level: the difference in the responses of different clusters might be unrelated to the treatment effect, but instead due to endogenous node…”
BackgroundBayesian Regression With Undirected Network Predictors With an Application to Brain Connectome Data
Guha, S., & Rodríguez, A. (2018) · Journal of the American Statistical Association · doi:10.1080/01621459.2020.1772079 · Cited by 52
“However, ascertaining the direction of a causal relationship between network structure and link or nodal attributes, i.e., whether it pertains to homophily or contagion, is difficult (e.g., see Doreian, 2001 and Shalizi and Thomas, 2011 and references therein).”
BackgroundGroup Threat and Policy Change: The Spatial Dynamics of Prohibition Politics, 1890–19191
Andrews, K., & Seguin, C. (2015) · American Journal of Sociology · doi:10.1086/682134 · Cited by 52
Daw, J., Margolis, R., & Verdery, A. M. (2014) · Social Science & Medicine · doi:10.1016/j.socscimed.2014.02.047 · Cited by 59
“Recent theoretical research in statistics and elsewhere has noted the difficulty – if not impossibility – of distinguishing between these two mechanisms, even with experimental data (Aral et al., 2009; Aral & Walker, 2011; Shalizi & Thomas, 2011).”
Cruwys, T., Leverington, C. T., & Sheldon, A. M. (2015) · International Journal of Eating Disorders · doi:10.1002/eat.22446 · Cited by 64
Identification of Homophily and Preferential Recruitment in Respondent-Driven Sampling
Crawford, F. W., Aronow, P., Zeng, L., & Li, J.-H. (2015) · American Journal of Epidemiology · doi:10.1093/aje/kwx208 · Cited by 51
Network Dependence Can Lead to Spurious Associations and Invalid Inference
Lee, Y., & Ogburn, E. L. (2020) · Journal of the American Statistical Association · doi:10.1080/01621459.2020.1782219 · Cited by 49
“There has been much discussion of the challenge that confounding due to homophily poses for learning about peer effects (Shalizi and Thomas 2011).”
BackgroundSchneider, J. A., Cornwell, B. T., Jonas, A. B., Lancki, N., Behler, R. L., Skaathun, B., Young, L. E., Morgan, E., Michaels, S., Duvoisin, R., et al. (2017) · Network Science · doi:10.1017/nws.2016.27 · Cited by 51
“…dynamics relate to health, above and beyond baseline network features, focuses on how dynamic social processes can exert unique influences on individuals (Cerhan & Wallace, 1997; Eng et al., 2002; Friedman & Aral, 2001; Giordano & Lindstrom, 2010; Seeman et al., 2011; Shalizi & Thomas, 2011).”
BackgroundEstimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations
McFowland, E., & Shalizi, C. (2016) · Journal of the American Statistical Association · doi:10.1080/01621459.2021.1953506 · Cited by 50
“Shalizi and Thomas [2011, § 4.3] did hint at a possible approach for identi-fication of social influence, even in an homophilous network.”
BackgroundResultInfluentialSelf-citationModeling Social Norms and Social Influence in Obesity
Shoham, D. A., Hammond, R. A., Rahmandad, H., Wang, Y., & Hovmand, P. S. (2015) · Current Epidemiology Reports · doi:10.1007/s40471-014-0032-2 · Cited by 50
Viral Altruism? Generosity and Social Contagion in Online NetworksPreprint
Lacetera, N., Macis, M., & Mele, A. (2014) · Social Science Research Network · doi:10.2139/ssrn.2437463 · Cited by 50
“However, the occurrence of additional pledges by contacts of the original donors is hard to interpret as evidence of the existence of a network effect when relying on observational data (Shalizi and Thomas 2011).”
Branded with a scarlet "C": cheaters in a gaming social network
Blackburn, J., Simha, R., Kourtellis, N., Zuo, X., Ripeanu, M., Skvoretz, J., & Iamnitchi, A. (2012) · The Web Conference · doi:10.1145/2187836.2187848 · Cited by 50
“Specifically, it is difficult to distinguish between homophily and contagion by simply observing the network properties and without strong assumptions about the social process [4, 26].”
BackgroundCheng, Z., Ye, W., Liu, L., Tai, W., & Zhou, F. (2023) · ACM International Conference on Information and Knowledge Management (CIKM) · doi:10.1145/3583780.3615230 · Cited by 37
“Diffusionpredictionreliesheavilyontemporal influence[20],which describes the dynamic changes in user transitions and cascade content with the evolution of diffusion.”
Guo, R., Li, J., Li, Y., Candan, K., Raglin, A., & Liu, H. (2020) · International Joint Conference on Artificial Intelligence · doi:10.24963/ijcai.2020/625 · Cited by 49
Objectifying Contextual Effects. The Use of Snowball Sampling in Political Sociology
Audemard, J. (2020) · Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique · doi:10.1177/0759106319888703 · Cited by 48
“The effect of the level two variables can be due to homophily mechanisms that, despite the variables included in our model, can create latency (Shalizi and Thomas, 2011).”
BackgroundMyneni, S., Cobb, N. K., & Cohen, T. (2016) · Journal of Medical Internet Research · doi:10.2196/jmir.4671 · Cited by 51
“Several studies on online social networks provide valuable insights into social influence, information spread, behavioral diffusion, and the structural aspects (who has ties to whom) [16-20].”
Where There is Social Media There is Politics
Nahon, K. (2015) · doi:10.4324/9781315716299.ch3 · Cited by 48
“More recently, it has been shown to be statistically confounded with influence (Shalizi & Thomas, 2011), meaning that statistics cannot be used to differentiate between similar behavior due to homophilous linking or due to the influence of Actor A over B. Scholars who have attempted to…”
BackgroundWhy and When "Flawed" Social Network Analyses Still Yield Valid Tests of no Contagion
VanderWeele, T. J., Ogburn, E. L., & Tchetgen, E. J. T. (2012) · Statistics Politics and Policy · doi:10.1515/2151-7509.1050 · Cited by 42
“As noted by Lyons (2011) and by Shalizi and Thomas (2011), this is, of course, a very strong assumption.”
BackgroundThe Study of Walking, Walkability and Wellbeing in Immersive Virtual Environments
Birenboim, A., Bloom, P. B.-N., Levit, H., & Omer, I. (2021) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph18020364 · Cited by 46
“Much of the research on walkability and wellbeing in both the health and transportationplanning disciplines has relied on more classical transportation approaches that examine the correlation between environmental and contextual characteristics (often of the home neighborhood) to the health and wellbeing of residents…”
BackgroundSpread the Green Word: A Social Community Perspective Into Environmentally Sustainable Behavior
Geiger, N., Swim, J. K., & Glenna, L. (2019) · Environment and Behavior · doi:10.1177/0013916518812925 · Cited by 55
Zhang, J., Shoham, D., Tesdahl, E. A., & Gesell, S. (2015) · American Journal of Public Health · doi:10.2105/ajph.2014.302277 · Cited by 45
The Analysis of Social Network Data: An Exciting Frontier for Statisticians
O'Malley, A. (2012) · Statistics in Medicine · doi:10.1002/sim.5630 · Cited by 45
“If the characteristics are unmeasured, their effects cannot be blocked and so will be indistinguishable from social influence (peer effects) [62].”
BackgroundToward Precision Healthcare: Context and Mathematical Challenges
Colijn, C., Jones, N. S., Johnston, I. G., Yaliraki, S., & Barahona, M. (2017) · Frontiers in Physiology · doi:10.3389/fphys.2017.00136 · Cited by 44
“Health outcomes for chronic conditions are modulated by health behavior, which in turn might be expected to show covariation sensitive to underlying social network structure (Centola, 2010; Shalizi and Thomas, 2011; Christakis and Fowler, 2013).”
BackgroundBarclay, K., Edling, C., & Rydgren, J. (2013) · BMC Public Health · doi:10.1186/1471-2458-13-784 · Cited by 48
“However, we are not able to make causal inferences regarding the transmission of health behaviours between peers in this study as this causal relationship is not identifiable in the absence of full information concerning both the choice of friends and the proclivity to engage in a given health behaviour [20-22].”
BackgroundMethodInfluentialKudos make you run! How runners influence each other on the online social network Strava
Franken, R., Bekhuis, H., & Tolsma, J. (2022) · Social Networks · doi:10.1016/j.socnet.2022.10.001 · Cited by 60
Deep Causal Learning: Representation, Discovery and Inference
Deng, Z., Tian, H., Zheng, X.-L., & Zeng, D. (2022) · ACM Computing Surveys · doi:10.1145/3762179 · Cited by 42
“Causality has been studied in many fields, such as biology [1-2], medicine [3-7], economics [8-12], epidemiology [13-15], and sociology [16-20].”
Reconsidering evidence of moral contagion in online social networks
Burton, J. W., Cruz, N., & Hahn, U. (2021) · Nature Human Behaviour · doi:10.1038/s41562-021-01133-5 · Cited by 48
Similarity between deviant peers: Developmental trends in influence and selection*
Ragan, D. T. (2020) · Criminology · doi:10.1111/1745-9125.12238 · Cited by 52
“Many different processes may produce similarity between peers (McPherson et al., 2001; Shalizi & Thomas, 2011), but two in particular are often at the forefront of understanding peer delinquency: influence and selection.”
Semantic homophily in online communication: Evidence from Twitter
Šćepanović, S., Mishkovski, I., Gonçalves, B., Nguyen, H. T., & Hui, P. (2016) · Online Soc. Networks Media · doi:10.1016/j.osnem.2017.06.001 · Cited by 42
Analysis of a Heterogeneous Social Network of Humans and Cultural Objects
Agreste, S., Meo, P. D., Ferrara, E., Piccolo, S. A., & Provetti, A. (2014) · IEEE Transactions on Systems Man and Cybernetics Systems · doi:10.1109/tsmc.2014.2378215 · Cited by 35
“A further drawback is that—in many cases—user feedback can be conceived as a combination of social and semantic signals whose separation is hard, and they can be easily misclassified [26].”
BackgroundSocial Contagion of Risk Perceptions in Environmental Management Networks
Muter, B. A., Gore, M. L., & Riley, S. (2013) · Risk Analysis · doi:10.1111/j.1539-6924.2012.01936.x · Cited by 42
“Although contagion and homophily are often presented as confounding phenomena, both may occur simultaneously in real-world networks(50) and may vary by study context.”
BackgroundPatterns of Patient and Caregiver Mutual Support Connections in an Online Health Community
Levonian, Z., Dow, M., Erikson, D., Ghosh, S., Hillberg, H. M., Narayanan, S., Terveen, L., & Yarosh, S. (2020) · Proc. ACM Hum. Comput. Interact. · doi:10.1145/3434184 · Cited by 41
“we found an increased likelihood of connection between authors with the same role or health condition, it is impossible to differentiate homophily effects from contagion effects in observational data [95]. Future experimental work would enable exploration of these differing causes. In examining the full network, we al…”
BackgroundRecent origin and evolution of obesity-income correlation across the United States
Bentley, R. A., Ormerod, P., & Ruck, D. J. (2018) · Humanities and Social Sciences Communications · doi:10.1057/s41599-018-0201-x · Cited by 56
Brandenberger, L. (2018) · Soc. Networks · doi:10.1016/j.socnet.2018.02.001 · Cited by 41
“However, few studies examine two-mode network event sequences (De Nooy, 2011; Stadtfeld and Geyer-Schulz, 2011; Quintane et al., 2014; Malang, Brandenberger and Leifeld, 2017).”
BackgroundCommentary—Contagion in Prescribing Behavior Among Networks of Doctors
Christakis, N. A., & Fowler, J. H. (2010) · Marketing Science · doi:10.1287/mksc.1100.0595 · Cited by 38
A Modular Adversarial Approach to Social Recommendation
Krishnan, A., Cheruvu, H., Tao, C., & Sundaram, H. (2019) · International Conference on Information and Knowledge Management · doi:10.1145/3357384.3357898 · Cited by 40
“ShaliziandThomas[29]provedakeynegativeresult—homophily and influence are fundamentally confounded in observational studies.”
Background
Metadata
- Authors
- Shalizi, C. R., & Thomas, A. C.
- Affiliations
- Carnegie Mellon University (US)
- Corresponding author
- Shalizi, Cosma Rohilla
- Venue
- Sociological Methods & Research
- Publisher
- SAGE Publications
- Published
- 2011-05
- Volume
- 40
- Issue
- 2
- Pages
- 211-239
- ISSN
- 0049-1241 (ISSN-L)
- 1552-8294
- PMC
- PMC3328971
- OpenAlex
- W2149084727
- Cited by
- 994
- References
- 63
- Citations by year
- 2026: 32 · 2025: 41 · 2024: 46 · 2023: 57 · 2022: 63 · 2021: 122 · 2020: 66 · 2019: 76 · 2018: 61 · 2017: 76 · 2016: 75 · 2015: 67 · 2014: 66 · 2013: 79 · 2012: 42
- FWCI
- 50.87
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Sociological Methods & Research (publishedVersion)
- PubMed (publishedVersion)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- arXiv (Cornell University) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- arXiv (Cornell University)
- Funders
- National Institute of Neurological Disorders and Stroke (R01NS047493)
- Topics
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Physical Sciences › Mathematics › Statistics and Probability › Advanced Causal Inference Techniques
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Spatial and Panel Data Analysis
- Keywords
- homophily, social contagion, social influence, confounding, social networks, causal inference, imitation model, observational studies
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