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Homophily and Contagion Are Generically Confounded in Observational Social Network Studies
Open accessAbstract
The authors consider processes on social networks that can potentially involve three factors: homophily, or the formation of social ties due to matching individual traits; social contagion, also known as social influence; and the causal effect of an individual’s covariates on his or her behavior or other measurable responses. The authors show that generically, all of these are confounded with each other. Distinguishing them from one another requires strong assumptions on the parametrization of the social process or on the adequacy of the covariates used (or both). In particular the authors demonstrate, with simple examples, that asymmetries in regression coefficients cannot identify causal effects and that very simple models of imitation (a form of social contagion) can produce substantial correlations between an individual’s enduring traits and his or her choices, even when there is no intrinsic affinity between them. The authors also suggest some possible constructive responses to these results.
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“One solution to this problem is to model tie formation (and dissolution) explicitly (Shalizi & Thomas 2011). In the model of Figure 12, this can be accomplished by measuring and conditioning on the tie-forming characteristics of individual i, Ui, or individual j, Uj, or both.”
From Endogenous Selection Bias: The Problem of Conditioning on a Collider Variable (2014) · cites this paper as Shalizi & Thomas 2011
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“Shalizi & Thomas (2011) recently showed that latent homophily bias constitutes a previously unrecognized example of endogenous selection bias, where the social tie itself plays the role of the pre-treatment collider.”
From Endogenous Selection Bias: The Problem of Conditioning on a Collider Variable (2014) · cites this paper as Shalizi & Thomas 2011
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“network studies of peer influence and social contagion suffer from a stubborn challenge of disambiguating such effects from homophily among peers and within communities (Christakis and Fowler, 2007; Lyons, 2011; Shalizi and Thomas, 2011).”
From Social Data: Biases, Methodological Pitfalls, and Ethical Boundaries (2019) · cites this paper as Shalizi and Thomas, 2011
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“…confounded by factors such as homophily—the tendency of individuals to associate with those who share similar characteristics—raising the question of whether prevalent moods in networks result from social transmission or self-selection (Aral, Muchnik, & Sundararajan, 2009; Shalizi & Thomas, 2011).”
Memetic Trojans: Social Contagions as Carriers of Adversarial Payloads in Agent Networks
Torpmann-Hagen, B., Schwall, F., & Moonen, L. (2026) · doi:10.48550/arxiv.2610.00430
“Because the Hawkes process only measures temporal clustering, some events may be attributable to homophily or common shocks rather than contagion [32].”
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Brik, A. B. (2026) · State Politics & Policy Quarterly · doi:10.1017/spq.2026.10030
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Azizi, K., Garcia, M., Niyogi, D., & Bixler, R. P. (2026) · Nature Cities · doi:10.1038/s44284-026-00520-1
Siddiqui, S. (2026) · doi:10.65758/isbn.9786277813581
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Kumar, S., Prince, L. S., Mendelsohn, J., Welles, B. F., & Landry, N. W. (2026) · doi:10.48550/arxiv.2609.19549
“Recognizing that the effect we observe could instead be the consequence of homophily and linguistic accommodation due to social network position (Shalizi and Thomas 2011; Danescu-Niculescu-Mizil, Gamon, and Dumais 2011), we conclude our analysis by investigating whether our results can be explained…”
Natural Disasters and the Nonprofit Sector
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“Without further assumptions that restrict the spillovers in some way, many average causal quantities of interest cannot be identified in general [29, 27].”
Kwon, S., Sicinski, K., & Mohammadi, S. (2026) · Journal of Business Venturing · doi:10.1016/j.jbusvent.2026.106621 · Cited by 1
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Du, X.-J. (2026) · arXiv.org · doi:10.48550/arxiv.2608.27187
“As in observational network studies more generally, peer correlation is not separable from contagion without additional assumptions (Shalizi and Thomas 2011).”
Measuring the higher-order homophily in a general social hypergraph.
Wang, Y.-P., Zhou, Z.-H., Li, M.-W., Zhao, D.-Y., & Qi, X.-Q. (2026) · Chaos · doi:10.1063/5.0345566
de Vries, I., Sentse, M., & Blokland, A. (2026) · Journal of quantitative criminology · doi:10.1007/s10940-026-09684-4
Wang, X., Tian, H., Zhang, H., Guo, J., Liu, X., Xu, N., & Wang, L. (2026) · Expert Systems with Applications · doi:10.1016/j.eswa.2026.133843
Embedding-based synthetic control for causal inference in dynamic networks
Yoon, E., & Li, Z. (2026) · Social Networks · doi:10.1016/j.socnet.2026.04.008
Attraction, Not Adaptation: How AI Agent Communities Develop Distinct Linguistic Identities
Li, D.-M., Han, S.-M., Meng, C., Lei, W.-Y., & Zhang, J.-L. (2026) · arXiv.org · doi:10.48550/arxiv.2606.29722
“This pattern parallels longstanding debates in sociology concerning influence versus selection [1, 34].”
Lee, S.-M., Parameswaran, S., Moon, M., Myers, N. D., & Kim, J. (2026) · International Journal of Sport and Exercise Psychology · doi:10.1080/1612197x.2026.2687402
Zhou, A., Taneja, H., & Maslowska, E. (2026) · Journal of Advertising · doi:10.1080/00913367.2026.2672851
“…so covariate effects are not misattributed to network structure, using permutation-or simulation-based inference, and probing robustness to omitted variables via placebo tests or negative controls (e.g., Aral, Muchnik, and Sundararajan 2009; Shalizi and Thomas 2011; Uppala and Desmarais 2023).”
Grund, T. U., Tiernan, A., & Negrea, B.-A. (2026) · British Journal of Sociology of Education · doi:10.1080/01425692.2026.2679479
Peer Influence and Use of Force: The Role of Social Networks in Explaining Police Behavior
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Estimating Treatment and Spillover Effects with the Ego-Cluster Experimental Design
Liu, X., Hu, F., & Zhang, J.-F. (2026) · doi:10.48550/arxiv.2605.00534
“Moreover, when units within the same cluster share unobserved characteristics that also affect outcomes, cluster-level randomization may fail to balance these characteristics between treatment groups, thereby obscuring the true treat-ment effect (Shalizi and Thomas, 2011; Ugander and Yin, 2023).”
Zhang, W., Wang, Y., Sun, Z., & Rong, K. (2026) · Technovation · doi:10.1016/j.technovation.2026.103483
Graph Neural Networks With Interaction-Aware View Fusion for Graph Classification
Zhao, W., Guang, M., Zhang, Y., Zhao, Y. N., Zhan, J., Ying, L., & Wang, P. (2025) · IEEE Transactions on Computational Social Systems · doi:10.1109/tcss.2025.3632799
“It has been shown that such incidental similarity often leads to misinterpretation, and single-view models are prone to treat it as authentic [21].”
Peer Influence on Adolescent Alcohol Use: Developmental Change and the Role of Initiation
Ragan, D. T. (2026) · Journal of quantitative criminology · doi:10.1007/s10940-025-09645-3
Gu, Z., Shen, P.-F., & Chen, H. (2025) · EPJ Data Science · doi:10.1140/epjds/s13688-025-00604-3
“Third, in diffusion and influence studies, disentangling homophily from social influence remains methodologically intractable: do users connect because they share similar views, or do they adopt similar views through connection [23]?”
Spillover-Aware Simulation Analysis for Policy Evaluation in Epidemic Networks
Chou, J.-Y., Chen, J.-Z., & Marathe, M. (2025) · Online World Conference on Soft Computing in Industrial Applications · doi:10.1109/wsc68292.2025.11339128
“…: Neighboring regions exhibit similar infection trends due to shared demographics, mobility structures, and By bridging the gap between epidemic forecasting and policy evaluation, our approach ensures that policymakers obtain unbiased estimates of intervention effectiveness, improving public…”
Genetic Algorithm-Based Bayesian Optimal Design for Network Experiments
Bui, T., Steiner, S. H., & Stevens, N. T. (2025) · Technometrics · doi:10.1080/00401706.2025.2584500
“This phenomenon is often referred to as network dependence or homophily (Shalizi and Thomas 2011; Basse and Airoldi 2018; Zhang and Kang 2022).”
Peer effect analysis with latent processes
Starck, V. (2025) · doi:10.48550/arxiv.2511.02764
“Latent partial times thus incorporate distributional changes due to peer effects, but are usually correlated because characteristics influence both the choice of peers and the distribution of times, inducing, e.g. , homophily bias (Shalizi and Thomas, 2011).”
Affective homophily as the dominant organizing principle in online conflict discourse networks
Gu, Z., Zhu, R., & Bian, F. (2025) · Scientific Reports · doi:10.1038/s41598-025-19605-3
“…fundamentally different mechanisms of social behavior: influence suggests that individuals change their attitudes or behaviors in response to their network connections, while homophily suggests that individuals with similar predispositions are more likely to connect in the first place 14 .”
Lv, B., Tang, Y.-C., & Zhang, S.-L. (2025) · Psychometrika · doi:10.1017/psy.2026.10134
Gibson, M. A., Gurmu, E., Alvergne, A., Redhead, D., & Myers, S. (2025) · PNAS Nexus · doi:10.1093/pnasnexus/pgaf282
“While in longitudinal data the results of such tests may be taken as evidence regarding the causal effect of social influence, such interpretation has been cautioned against when applying to cross-sectional data (29).”
InfluentialA Bayesian approach to estimate causal peer influence accounting for latent network homophily
Um, S., Sweet, T., & Adhikari, S. (2025) · Journal of the Royal Statistical Society: Series A (Statistics in Society) · doi:10.1093/jrsssa/qnaf131
Jiang, Z., Liu, X.-Z., Kang, Y., Sun, C.-L., Ahn, Y.-Y., & Bollen, J. (2025) · PNAS Nexus · doi:10.1093/pnasnexus/pgaf043
“Note that one cannot use these data to infer causality, due to the (latent) homophily (21).”
State-Of-The-Art and Challenges in Causal Inference on Graphs: Confounders and Interferences
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Integrating Graph Structures into Kernel Regression Models
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“Moreover, distinguishing between homophily and the influence of peers becomes challenging, especially when an unobserved factor contributes to both processes (Shalizi and Thomas 2011; Ma, Krishnan, and Montgomery 2015).”
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Plasmode simulation for the evaluation of causal inference methods in homophilous social networks
McNealis, V., Moodie, E., & Dean, N. (2024) · doi:10.48550/arxiv.2409.01316
“Our findings indicate that latent homophily threatens the inference for interference effects, corrob-orating previous theoretical and empirical results established from toy models and computer-generated network data [35, 25, 26].”
ResultNetwork Inference in Public Administration: Questions, Challenges, and Models of Causality
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“This similarity can occur through a variety of forces, and (especially with cross-sectional data), it can be very difficult to determine which is driving the autocorrelation (Shalizi and Thomas 2011).”
BackgroundHomophily‐adjusted social influence estimation
Pham, H. T., & Sewell, D. K. (2024) · Canadian journal of statistics · doi:10.1002/cjs.70069
“The two phenomenon are generally confounded with each other in observational data (Shalizi and Thomas, 2011).”
BackgroundA Bayesian Approach to Estimate Causal Peer Influence Accounting for Latent Network Homophily
Um, S., Sweet, T., & Adhikari, S. (2024) · doi:10.48550/arxiv.2405.14789
“Thus, to accurately identify causal peer influence, the effect of peers’ behaviors should be distinguished from the effect of similarities, which may induce similar behaviors among peers [Shalizi and Thomas, 2011].”
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Beyond the Targeted Customer: Spillover Effect through Social Influence
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“Social influence theory has been used to explore the temporal relationships between behaviour of individuals at a given time with interactions in a neighbourhood network leading to suggesting direct influence of neighbour on behavioural outcome (Shalizi and Thomas, 2011).”
Perfect Spectral Clustering with Discrete Covariates
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“Homophily may occur on any number of traits, observed or latent, and is known to confound problems of causal inference in the social sciences [38; 36; 11; 23].”
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Pescosolido, B. A., & Smith, E. B. (2021) · Cambridge University Press eBooks · doi:10.1017/9781108878296.058
From Scott L. Feld, “The Focused Organization of Social Ties”
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From Barry Wellman and Scot Wortley, “Different Strokes from Different Folks”
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Phan, T. Q., Ding, D., Bhattacharya, P., & Airoldi, E. M. (2021) · Research Square · doi:10.21203/rs.3.rs-646237/v1
“Although longitudinal data on interaction networks are increasingly available (2, 16), separating network formation from peer influence using observational data has been statistically challenging due to various endogeneity concerns (17, 18).”
BackgroundGraph Enhanced High Dimensional Kernel Regression
Pei, E., & Fokoue, E. (2020) · arXiv.org · doi:10.48550/arxiv.2011.01990
“Such clever incorporation appear also elsewhere, namely [20], [21], [6][4], [22], [2], [3].”
BackgroundIdentify and understand pay-it-forward reciprocity using millions of online red packets
Yuan, Y., Liu, T., Tan, C., Chen, Q., Pentland, A., & Tang, J. (2019) · arXiv.org · doi:10.48550/arxiv.1906.09698
Estimating Social Influence Using Latent Space Adjusted Approach in RPreprint
Xu, R. (2019) · arXiv.org · doi:10.48550/arxiv.1903.05999
“1 The entanglement between these different mechanisms unavoidably induces bias when we estimate the influence effect (Shalizi & Thomas, 2011).”
BackgroundPeer Influence in Large Dynamic Network: Quasi-experimental Evidence from Scratch
Samantray, A., & Riccaboni, M. (2018) · International Workshop on Complex Networks & Their Applications · doi:10.1007/978-3-030-05414-4_24
Netzwerkanalyse in der Politikwissenschaft
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“Their key contribution is to formalize intuition about the challenges that network interference poses for causal inference, even in experimental settings, much as prior work has done for observational network studies (Shalizi and Thomas 2011).”
Yue, J., Xiao, M., Lin, Z.-H., & Vucetic, B. (2018) · IEEE Wireless Communications and Networking Conference · doi:10.1109/wcnc.2018.8377319
“The characteristics in social networks not only define the behaviors of these entities but also depict the structure of entities that are connected to each other through some relations, for example, common interest and similar behaviors [2]–[4].”
BackgroundDétection de communautés orientée sommet pour des réseaux mobiles opportunistes sociaux
Canu, M. (2017) · theses.fr (ABES) · doi:10.70675/5ffe4f73z4c22z4383za9bczec3fb7a9926c
Case Study on Load Balancing of Access Points Using Spectral Clustering
Chavan, A., Ramole, S., Gujar, S., Dhore, M., & Rathod, P. H. (2017) · International Conference on Computing Communication Control and automation · doi:10.1109/iccubea.2017.8463764
“presented a paper on sociological methods which states homophily and contagion are generically confounded in observational social network studies [9].”
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“Stepping up and down the ladder is achieved by repeatedly hitting • > to lower the threshold and obtain greater protection • to raise the threshold and lose protection.”
Estrutura e dinâmica de redes de informação
de Abreu, L. F. D. (2016) · Digital Library of Theses and Dissertations (Universidade de São Paulo) · doi:10.11606/d.55.2016.tde-08112016-091004
Price Discounts and Peer Effects in Information Goods: Results from a Randomized ExperimentPreprint
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“Despite the sophistication of these model specifications on handling observed homophily, Shalizi and Thomas (2011) argued that peer influence and homophily are generically confounded observationally and can not be readily disentangled from each other, because latent homophily may still remain as a…”
BackgroundInfluentialHenning, C., Zarnekow, N., & Laudes, M. (2015) · doi:10.22004/ag.econ.205632
A Co-Evolution Model for Dynamic Social Network and Behavior
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“However, the validity of analyses based on observational studies has been called into question by several authors [10] [11].”
BackgroundMethodUsing big data to map the network organization of the brain
Norgate, S., Davies, N., Speed, C., Cherrett, T., & Dickinson, J. (2014) · Behavioral and Brain Sciences · doi:10.1017/s0140525x13001763
Health information and the like--response.
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Chen, Q., Phan, T., & Goh, K.-Y. (2012) · International Conference on Interaction Sciences · doi:10.2139/ssrn.2163314
The Role of (Non-)Conformism in Rating Platforms
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“An issue that has been troubling those studying online communities and social networks is distinguishing the effects of homophily, social influence, and external common causes [7], [8], [9].”
BackgroundEstimation of peer pressure in dynamic homogeneous social networks
Liu, J., Wang, P., Zhao, J., & Dong, Y. (2023) · JUSTC · doi:10.52396/justc-2023-0035
Martínez, F. L., Quesada, F. J. M., & Kohl, M. (2022) · Revista Española de Investigaciones Sociológicas (REIS) · doi:10.5477/cis/reis.177.43
SCHC: Incorporating Social Contagion and Hashtag Consistency for Topic-Oriented Social Summarization
He, R.-F., Liu, H., & Zhao, L. (2021) · International Conference on Database Systems for Advanced Applications · doi:10.1007/978-3-030-73197-7_44
Asymmetric Diffusion in a Complex Network: The Presence of Women on Boards
Gimeno, R., de Cabo, R. M., Grau, P., & Gabaldón, P. (2021) · International Workshop on Complex Networks & Their Applications · doi:10.1007/978-3-030-93409-5_62
MODELING AND ESTIMATION OF CONTAGION-BASED SOCIAL NETWORK DEPENDENCE WITH TIME-TO-EVENT DATA
Yu, L., Lu, W.-B., & Huang, D.-Y. (2020) · Statistica sinica · doi:10.5705/ss.202018.0222
Knowledge Diffusion and the Dynamics of Citation Accrual
Higham, K. (2019) · Open Access Victoria University of Wellington | Te Herenga Waka (Figshare) · doi:10.26686/wgtn.17142287.v1
Research Questions in Data Science
Rose, S., & van der Laan, M. J. (2018) · Springer series in statistics · doi:10.1007/978-3-319-65304-4_1 · Cited by 2
Data-Adaptive Estimation in Cluster Randomized Trials
Balzer, L. B., van der Laan, M. J., & Petersen, M. L. (2018) · Springer series in statistics · doi:10.1007/978-3-319-65304-4_13 · Cited by 1
Edge, R. (2017) · doi:10.17635/lancaster/thesis/88
“55 behaviour of their peers) or homophily (individuals affiliating with those who act in a similar way) or a mixture of both (84).”
BackgroundBurghardt, K. A. (2016) · doi:10.13016/m26j4j
“Previous work suggested that independent decision making (specifically homophily) and influence can be indistinguishable in certain circumstances [23, 134], but the disagreement with our null model may provide a way to distinguish these two mechanisms.”
BackgroundResultInfluentialSampling and inference in social networks
Nettasinghe, D. B. W. (2016) · doi:10.14288/1.0340562
“Contagion/influence causes a strong friendship between two persons to pass attributes of one person to another person (induction) [9, 46].”
BackgroundFinding the Missing Links: A Comparison of Social Network Analysis Methods
Mehess, S. (2000) · doi:10.15760/etd.2724 · Cited by 1
Brokers and investment advisors
Graham, N. P. (2016) · doi:10.13023/etd.2016.417
Changing Yourself, Changing the Other, or Changing Your Connection
Treur, J. (2016) · Understanding complex systems · doi:10.1007/978-3-319-45213-5_11
Transnational Diffusion: Norms, Ideas, and Policies
Gilardi, F. (2013) · SAGE Publications Ltd eBooks · doi:10.4135/9781446247587.n18 · Cited by 347
Is Obesity Socially Contagious
Sparks, C. J. (2013) · doi:10.4016/5970.01
Metadata
- Authors
- Shalizi, C. R., & Thomas, A. C.
- Affiliations
- Carnegie Mellon University (US)
- Corresponding author
- Shalizi, Cosma Rohilla
- Venue
- Sociological Methods & Research
- Publisher
- SAGE Publications
- Published
- 2011-05
- Volume
- 40
- Issue
- 2
- Pages
- 211-239
- ISSN
- 0049-1241 (ISSN-L)
- 1552-8294
- PMC
- PMC3328971
- OpenAlex
- W2149084727
- Cited by
- 994
- References
- 63
- Citations by year
- 2026: 32 · 2025: 41 · 2024: 46 · 2023: 57 · 2022: 63 · 2021: 122 · 2020: 66 · 2019: 76 · 2018: 61 · 2017: 76 · 2016: 75 · 2015: 67 · 2014: 66 · 2013: 79 · 2012: 42
- FWCI
- 50.87
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Sociological Methods & Research (publishedVersion)
- PubMed (publishedVersion)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- arXiv (Cornell University) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- arXiv (Cornell University)
- Funders
- National Institute of Neurological Disorders and Stroke (R01NS047493)
- Topics
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Complex Network Analysis Techniques
- Physical Sciences › Mathematics › Statistics and Probability › Advanced Causal Inference Techniques
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Spatial and Panel Data Analysis
- Keywords
- homophily, social contagion, social influence, confounding, social networks, causal inference, imitation model, observational studies
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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