The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
The Multiple Affective Outcomes of AIDS PSAs: Fear Appeals Do More Than Scare People
Abstract
The widespread use of fear appeals in health communication campaigns seems to reflect the existence of a folk theory that predicts message acceptance as a function of induced fright. Whereas there is empirical evidence consistent with that position, recent research also shows that other affects may influence message acceptance as well. Two studies were conducted to determine the extent to which a sample of public service announcements (PSAs) on the topic of AIDS / HIV evoked affective responses, the degree to which those affects predicted message acceptance, and the mechanism by which feelings, including fear; operate on message acceptance. Results showed that a variety of affects were induced by the PSAs, most of which did predict message acceptance. However, considerable variation was observed in both sign and magnitude of the associations. As for mechanism, the data suggested that the effects of affect on message acceptance were mediated by heuristic rather than systematic message processing.
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Cites
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Feeling and thinking: Preferences need no inferences.
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Putting the fear back into fear appeals: the extended parallel process model
Witte, K. (1992) · Communication Monographs · doi:10.1080/03637759209376276 · Cited by 3,880
Voluntary Facial Action Generates Emotion‐Specific Autonomic Nervous System Activity
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Cited by
A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns
Witte, K., & Allen, M. (2000) · Health Education & Behavior · doi:10.1177/109019810002700506 · Cited by 3,216
On the Nature of Reactance and its Role in Persuasive Health Communication
Dillard, J. P., & Shen, L. (2005) · Communication Monographs · doi:10.1080/03637750500111815 · Cited by 1,571
Self-citationAppealing to fear: A meta-analysis of fear appeal effectiveness and theories
Tannenbaum, M. B., Hepler, J., Zimmerman, R. S., Saul, L., Jacobs, S., Wilson, K., & Albarracín, D. (2015) · Psychological Bulletin · doi:10.1037/a0039729 · Cited by 1,315
“…the impact of message characteristics on fear appeal effectiveness: 1 The linear model of fear appeals (e.g., Witte & Allen, 2000), the curvilinear model of fear appeals (e.g., Hovland et al., 1953), the health belief model (Rosenstock , 1966; Becker, 1974; Becker et al., 1977, 1978;…”
BackgroundGriffin, R. J., Dunwoody, S., & Neuwirth, K. (1999) · Environmental Research · doi:10.1006/enrs.1998.3940 · Cited by 1,187
Nabi, R. L. (1999) · Communication Theory · doi:10.1111/j.1468-2885.1999.tb00172.x · Cited by 537
Metadata
- Authors
- DILLARD, J. P., PLOTNICK, C. A., GODBOLD, L. C., FREIMUTH, V. S., & EDGAR, T.
- Venue
- Communication Research
- Publisher
- SAGE Publications
- Published
- 1996-02
- Volume
- 23
- Issue
- 1
- Pages
- 44-72
- ISSN
- 0093-6502 (ISSN-L)
- 1552-3810
- OpenAlex
- W2133456431
- Cited by
- 325
- References
- 6
- FWCI
- 125.46
- Type
- journal article
- Language
- en
- Open access
- closed
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- DILLARD, J. P., PLOTNICK, C. A., GODBOLD, L. C., FREIMUTH, V. S., & EDGAR, T. (1996). The Multiple Affective Outcomes of AIDS PSAs: Fear Appeals Do More Than Scare People. Communication Research. https://doi.org/10.1177/009365096023001002
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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