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The Effect of Red on Avoidance Behavior in Achievement Contexts

Elliot, Andrew J., Maier, Markus A., Binser, Martin J., Friedman, Ron, Pekrun, Reinhard·2009·Personality and Social Psychology Bulletin

Abstract

This research tests whether the perception of red in an achievement context evokes avoidance behavior without conscious awareness and also examines the context specificity of the hypothesized red effect. In Experiment 1, participants were briefly shown red or green on the cover of an analogies test that they would ostensibly take (an achievement context) or rate on likability of (a nonachievement context) in an adjacent lab. Those shown red, relative to those shown green, knocked fewer times on the door of the adjacent lab in the achievement context; no red—green difference in knocking was observed in the nonachievement context. In Experiment 2, participants were briefly shown red, green, or gray on the cover of an IQ test that they would ostensibly take. Those shown red moved their body away from the test cover to a greater degree than did those shown green or gray. This research contributes to incipient work on color psychology and to the more established literature on the automatic link between evaluation and behavior.

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Metadata

Authors
Elliot, A. J., Maier, M. A., Binser, M. J., Friedman, R., & Pekrun, R.
Venue
Personality and Social Psychology Bulletin
Published
2008-12-29
Volume
35
Issue
3
Pages
365-375
ISSN
  • 0146-1672 (ISSN-L)
  • 1552-7433
OpenAlex
W1970157553
Cited by
193
References
7
FWCI
11.29
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Effect of Red on Avoidance Behavior in Achievement Contexts. https://app.cochat.ai/papers/10.1177/0146167208328330
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Elliot, A. J., Maier, M. A., Binser, M. J., Friedman, R., & Pekrun, R. (2009). The Effect of Red on Avoidance Behavior in Achievement Contexts. Personality and Social Psychology Bulletin. https://doi.org/10.1177/0146167208328330

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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