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On the Dominance of Moral Categories in Impression Formation
Abstract
Based on the notion that approach-avoidance underlies impression formation processes and that approach-avoidance is more directly based on appraisals of others' morality (M) than competence (C), we hypothesized that M-related information played a more important role at various phases of global impression formation than C-related information on target persons. In four studies (N = 342 university students), we predicted and found that (a) M traits showed a higher chronic accessibility than C traits; (b) when gathering information to formulate a global impression, perceivers were more interested in M traits than C traits; (c) global impressions of real persons were better predicted from M trait ascriptions than C trait ascriptions, and (d) positivity-negativity of impressions of fictitious persons was decided mainly by the M content of their behavior, whereas C information served as a weak modifier of impression intensity. The dominance of M traits over C traits was more pronounced for female perceivers than for male perceivers.
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Cites
Negativity and extremity biases in impression formation: A review of explanations.
Skowronski, J. J., & Carlston, D. E. (1989) · Psychological Bulletin · doi:10.1037/0033-2909.105.1.131 · Cited by 1,550
Cited by
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Experiencing physical warmth promotes interpersonal warmth
Williams, L. E., & Bargh, J. A. (2008) · Science · doi:10.1126/science.1162548 · Cited by 1,429
Stereotype content model across cultures: Towards universal similarities and some differences
Cuddy, A. J. C., Fiske, S. T., Kwan, V. S. Y., Glick, P., Demoulin, S., Leyens, J., Bond, M. H., Croizet, J., Ellemers, N., Sleebos, E., et al. (2009) · British Journal of Social Psychology · doi:10.1348/014466608x314935 · Cited by 1,078
Morality and competence in person- and self-perception
Wojciszke, B. (2005) · European Review of Social Psychology · doi:10.1080/10463280500229619 · Cited by 553
Self-citationDo you believe in atheists? Distrust is central to anti-atheist prejudice.
Gervais, W. M., Shariff, A. F., & Norenzayan, A. (2011) · Journal of Personality and Social Psychology · doi:10.1037/a0025882 · Cited by 495
Metadata
- Authors
- Wojciszke, B., Bazinska, R., & Jaworski, M.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1998-12
- Volume
- 24
- Issue
- 12
- Pages
- 1251-1263
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2054435530
- Cited by
- 757
- References
- 1
- FWCI
- 12.93
- Type
- journal article
- Language
- en
- Open access
- closed
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