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On the Dominance of Moral Categories in Impression Formation
Abstract
Based on the notion that approach-avoidance underlies impression formation processes and that approach-avoidance is more directly based on appraisals of others' morality (M) than competence (C), we hypothesized that M-related information played a more important role at various phases of global impression formation than C-related information on target persons. In four studies (N = 342 university students), we predicted and found that (a) M traits showed a higher chronic accessibility than C traits; (b) when gathering information to formulate a global impression, perceivers were more interested in M traits than C traits; (c) global impressions of real persons were better predicted from M trait ascriptions than C trait ascriptions, and (d) positivity-negativity of impressions of fictitious persons was decided mainly by the M content of their behavior, whereas C information served as a weak modifier of impression intensity. The dominance of M traits over C traits was more pronounced for female perceivers than for male perceivers.
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Metadata
- Authors
- Wojciszke, B., Bazinska, R., & Jaworski, M.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1998-12
- Volume
- 24
- Issue
- 12
- Pages
- 1251-1263
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2054435530
- Cited by
- 757
- References
- 1
- FWCI
- 12.93
- Type
- journal article
- Language
- en
- Open access
- closed
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