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The DOI matches its Crossref record; 133 of the 133 references it cites were found in a registry or an index.

A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

Open access
Mellahi, Kamel, Frynas, Jędrzej George, Sun, Pei, Siegel, Donald·2016·Journal of Management

Abstract

Two parallel strands of nonmarket strategy research have emerged largely in isolation. One strand examines strategic corporate social responsibility (CSR), and the other examines corporate political activity (CPA), even though there is an overlap between the social and political aspects of corporate strategies. In this article, we review and synthesize strategic CSR and CPA research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between nonmarket strategy and organizational performance, (b) identify the mechanisms through which nonmarket strategy influences organizational performance, (c) integrate and synthesize the two strands—strategic CSR and CPA—of the literature, and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance. We conclude by outlining a research agenda for future theoretical and empirical studies on the impact of nonmarket strategy on organizational outcomes.

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Metadata

Authors
Mellahi, K., Frynas, J. G., Sun, P., & Siegel, D.
Venue
Journal of Management
Published
2015-11-24
Volume
42
Issue
1
Pages
143-173
ISSN
  • 0149-2063 (ISSN-L)
  • 1557-1211
OpenAlex
W2116329814
Cited by
697
References
133
FWCI
94.52
Type
journal article
Language
en
Open access
hybrid

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CoChat. (2026). Citation check: A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration. https://app.cochat.ai/papers/10.1177/0149206315617241
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Mellahi, K., Frynas, J. G., Sun, P., & Siegel, D. (2016). A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration. Journal of Management. https://doi.org/10.1177/0149206315617241

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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