The DOI matches its Crossref record; 69 of the 70 references it cites were found in a registry or an index.
Making Green Stuff? Effects of Corporate Greenwashing on Consumers
Open accessAbstract
The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to greenwashing, silent brown, vocal green, and silent green organizations selling hedonic products (perfume) or utilitarian products (detergent). The results show that consumers recognized the green claims in the greenwashing condition, which led to an environmental performance impression in between green and brown organizations but also to more negative judgments about the integrity of communication. Regarding purchase interest, greenwashing organizations performed similarly as silent brown organizations, with significantly lower scores than those of vocal green and silent green organizations. No significant effects of product type and no interaction effects were found. Overall, greenwashing has only limited benefits (perceived environmental performance), poses a major threat (perceived integrity), and has no true competitive advantage (purchase interest).
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“The purchases of consumers increase only when the companies demonstrate a real and genuine interest in the protection of the environment [37].”
From Are You Environmentally Conscious Enough to Differentiate between Greenwashed and Sustainable Items? A Global Consumers Perspective (2020) · cites this paper as [37]
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“Having said that, a recent study has concluded that greenwashing is not e ectively a beneficial strategy because it does not a ect the consumers' purchase intent [37].”
From Are You Environmentally Conscious Enough to Differentiate between Greenwashed and Sustainable Items? A Global Consumers Perspective (2020) · cites this paper as [37]
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“The same study also found that 'greenwashing has a positive e ect on the perceived environmental performance of the organization, but a negative e ect on the perceived integrity of its communication' [37].”
From Are You Environmentally Conscious Enough to Differentiate between Greenwashed and Sustainable Items? A Global Consumers Perspective (2020) · cites this paper as [37]
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Metadata
- Authors
- De Jong, M. D. T., Harkink, K. M., & Barth, S.
- Affiliations
- University of Twente (NL)
- Corresponding author
- De Jong, Menno D. T.
- Venue
- Journal of Business and Technical Communication
- Publisher
- SAGE Publications
- Published
- 2017-09-25
- Volume
- 32
- Issue
- 1
- Pages
- 77-112
- ISSN
- 0892-5720 (ISSN-L)
- 1050-6519
- 1552-4574
- PMC
- PMC6044111
- OpenAlex
- W2757956424
- Cited by
- 249
- References
- 70
- Citations by year
- 2026: 26 · 2025: 59 · 2024: 41 · 2023: 34 · 2022: 27 · 2021: 32 · 2020: 17 · 2019: 12 · 2018: 1
- FWCI
- 14.85
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- Journal of Business and Technical Communication (publishedVersion, cc-by-nc)
- Europe PMC (PubMed Central) (publishedVersion, cc-by-nc)
- PubMed Central (publishedVersion, cc-by-nc)
- PubMed (publishedVersion)
- University of Twente Research Information (submittedVersion, cc-by-nc)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- greenwashing, corporate greenwashing, consumer response, environmental claims, purchase interest, hedonic products, utilitarian products, green marketing
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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