CoChat
Sign Up
Cited by 640Public Health Policies and EducationBehavioral Health and InterventionsCommunity Health and Development

The DOI matches its Crossref record; 28 of the 29 references it cites were found in a registry or an index.

Social Marketing and Public Health Intervention

Craig Lefebvre, R., Flora, June A.·1988·Health Education Quarterly
DOI 10.1177/109019818801500305
Open this paper in CoChat — free account

Abstract

The rapid proliferation of community-based health education programs has out- paced the knowledge base of behavior change strategies that are appropriate and effec tive for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, ex change theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, the use of formative research in program design and pretesting of intervention materials, channel analysis for devising distribution systems and promotional campaigns, employment of the "marketing mix" concept in intervention planning and implementation, development of a process tracking system, and a management process of problem analysis, planning, implementation, feedback and control functions. Attention to such variables could result in more cost-effective programs that reach larger numbers of the target audience.

Overview

Integrity signals

Registry

Crossref · 10.1177/109019818801500305

Cites

28 of 28 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Show all 29 references

Research works printed but not linked: 7

  1. Manoff RK, 1985, Social marketing
  2. 10.1177/002224297103500302 · DOI
  3. Green LW, 1986, The trade-offs between expendiency and durability. Preventive Med, 15, 508
  4. Lefebvre, RC, 1988, Rhode Island Medical Journal, 71, 27
  5. Rogers EM, 1983, Diffusion of Innovations
  6. King AC, 1987, AJPH, 77, 1341
  7. Peterson GS, 1986, JNutr Educ, 18, S54

Cited by

Sorted by citations

Items 601–636 of 636

Related

See all

Metadata

Authors
Craig Lefebvre, R., & Flora, J. A.
Affiliations
  • Pawtucket Heart Health Program, Division of Health Education, Memorial Hospital of Rhode Island, Pawtucket, RI, Department of Community Health at Brown University, Providence, RI
  • Stanford University (US)
ORCID
Flora, June A.
Venue
Health Education Quarterly
Publisher
SAGE Publications
Published
1988-09
Volume
15
Issue
3
Pages
299-315
ISSN
0195-8402 (ISSN-L)
DOI
10.1177/109019818801500305
OpenAlex
W1985883274
Cited by
640
References
29
Citations by year
2026: 4 · 2025: 6 · 2024: 5 · 2023: 9 · 2022: 17 · 2021: 24 · 2020: 20 · 2019: 23 · 2018: 18 · 2017: 20 · 2016: 31 · 2015: 47 · 2014: 26 · 2013: 44 · 2012: 30
FWCI
32.09
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • Health Education Quarterly (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Public Health Policies and Education
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Community Health and Development
Keywords
social marketing, public health interventions, behavior change strategies, community health education, social exchange theory, audience segmentation, formative research, channel analysis, marketing mix, program evaluation, program management, cost-effectiveness
MeSH terms
Health Promotion, Marketing of Health Services, Public Health, Regional Medical Programs, Program Evaluation

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review