The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
Credibility of online reviews and initial trust: The roles of reviewer’s identity and review valence
Abstract
This article investigates the main and interactional effects of review valence and the presence of source identity on consumer perception of credibility of an online review and initial trust of travel services being reviewed. An experimental design is developed involving 639 travel consumers. Results indicate that a negative online review is deemed more credible than a positive online review, while a positive online review leads to a greater initial trust than a negative review. These findings apply when the identity of the reviewer is disclosed. However, when the reviewer’s identity is not disclosed, there is no significant difference between positive and negative reviews either in terms of perceived credibility or impact on consumer trust. Theoretical and managerial implications, limitations and future directions are also discussed.
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Citations
Cites
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Electronic word-of-mouth in hospitality and tourism management
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008) · Tourism Management · doi:10.1016/j.tourman.2007.05.011 · Cited by 3,267
BERGER, C. R., & CALABRESE, R. J. (1975) · Human Communication Research · doi:10.1111/j.1468-2958.1975.tb00258.x · Cited by 3,006
The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
Pornpitakpan, C. (2004) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2004.tb02547.x · Cited by 2,205 · cited 2×
“One of the aspects suggested to influence perceived credibility is message or information quality (Pornpitakpan, 2004; Slater and Rouner, 1996).”
BackgroundConfirmation, disconfirmation, and information in hypothesis testing
Klayman, J., & Ha, Y.-W. (1987) · Psychological Review · doi:10.1037/0033-295x.94.2.211 · Cited by 2,094
The impact of online reviews on hotel booking intentions and perception of trust
Sparks, B. A., & Browning, V. (2011) · Tourism Management · doi:10.1016/j.tourman.2010.12.011 · Cited by 1,688
Tried and tested: The impact of online hotel reviews on consumer consideration
Vermeulen, I. E., & Seegers, D. (2009) · Tourism Management · doi:10.1016/j.tourman.2008.04.008 · Cited by 1,311
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Travel Blogs and the Implications for Destination Marketing
Pan, B., MacLaurin, T., & Crotts, J. C. (2007) · Journal of Travel Research · doi:10.1177/0047287507302378 · Cited by 798
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Cited by
What makes an online consumer review trustworthy?
Filieri, R. (2016) · Annals of Tourism Research · doi:10.1016/j.annals.2015.12.019 · Cited by 587
Personal profile information as cues of credibility in online travel reviews
Park, H., Xiang, Z., Josiam, B., & Kim, H. (2014) · Anatolia · doi:10.1080/13032917.2013.820203 · Cited by 81
Munzel, A. (2015) · Recherche et Applications en Marketing (English Edition) · doi:10.1177/2051570715604155 · Cited by 24
Metadata
- Authors
- Kusumasondjaja, S., Shanka, T., & Marchegiani, C.
- Venue
- Journal of Vacation Marketing
- Publisher
- SAGE Publications
- Published
- 2012-07
- Volume
- 18
- Issue
- 3
- Pages
- 185-195
- ISSN
- 1356-7667 (ISSN-L)
- 1479-1870
- OpenAlex
- W2157279122
- Cited by
- 217
- References
- 11
- FWCI
- 27.49
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kusumasondjaja, S., Shanka, T., & Marchegiani, C. (2012). Credibility of online reviews and initial trust: The roles of reviewer’s identity and review valence. Journal of Vacation Marketing. https://doi.org/10.1177/1356766712449365
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
