Group size and conformity
Open accessAbstract
This paper reviews theory and research on the relationship between group size and conformity and presents a meta-analysis of 125 Asch-type conformity studies. It questions the assumption of a single function made in formal models of social influence and proposes instead that the function will vary depending on which social influence process predominates. It is argued that normative influence is likely to be stronger when participants make public responses and are face-to-face with the majority, whereas informational influence is likely to be stronger when participants make private responses and communicate with the majority indirectly. The meta-analysis finds that the relationship differs according to whether public or private responses are obtained and whether an Asch or Crutchfield paradigm is employed. Future research needs to identify how the relationship varies depending on different social influence processes elicited by features of the task and setting.
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The asymptotic relation between group size and social contagion can be explained by dynamic regulation of the response threshold.
“While this has typically been explained in terms of social cognitive processes (Bond, 2005;Latane, 1981;MacCoun, 2012), it can also be explained by dynamic regulation of the response threshold (Cracco & Brass, 2018d).”
From Automatic imitation of multiple agents: A computational model (2019) · cites this paper as Bond, 2005
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- Authors
- Bond, R.
- Affiliations
- University of Sussex (GB)
- Corresponding author
- Bond, Rod
- ORCID
- Bond, Rod
- Venue
- Group Processes & Intergroup Relations
- Publisher
- SAGE Publications
- Published
- 2005-10
- Volume
- 8
- Issue
- 4
- Pages
- 331-354
- ISSN
- 1368-4302 (ISSN-L)
- 1461-7188
- OpenAlex
- W2129624422
- Cited by
- 280
- References
- 113
- Citations by year
- 2026: 24 · 2025: 24 · 2024: 14 · 2023: 21 · 2022: 22 · 2021: 13 · 2020: 17 · 2019: 24 · 2018: 21 · 2017: 15 · 2016: 13 · 2015: 13 · 2014: 9 · 2013: 11 · 2012: 12
- FWCI
- 13.37
- Type
- journal article
- Language
- en
- Open access
- green
- hal.science
- Locations
- Group Processes & Intergroup Relations (publishedVersion)
- HAL (submittedVersion, other-oa)
- Figshare (submittedVersion, cc-by)
- Social Science Open Access Repository (GESIS – Leibniz Institute for the Social Sciences) (submittedVersion)
- Trinity's Access to Research Output (TARA) (Trinity College Dublin) (submittedVersion, other-oa)
- Topics
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Physical Sciences › Physics and Astronomy › Statistical and Nonlinear Physics › Opinion Dynamics and Social Influence
- Keywords
- group size, conformity, social influence, normative influence, informational influence, majority influence
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