Cited by 1,264Gender, Feminism, and MediaSocial Media and PoliticsDigital Games and Media

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#Gamergate and The Fappening: How Reddit’s algorithm, governance, and culture support toxic technocultures

Massanari, Adrienne·2017·New Media & Society

DOI 10.1177/1461444815608807

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Abstract

This article considers how the social-news and community site Reddit.com has become a hub for anti-feminist activism. Examining two recent cases of what are defined as “toxic technocultures” (#Gamergate and The Fappening), this work describes how Reddit’s design, algorithm, and platform politics implicitly support these kinds of cultures. In particular, this piece focuses on the ways in which Reddit’s karma point system, aggregation of material across subreddits, ease of subreddit and user account creation, governance structure, and policies around offensive content serve to provide fertile ground for anti-feminist and misogynistic activism. The ways in which these events and communities reflect certain problematic aspects of geek masculinity are also considered. This research is informed by the results of a long-term participant-observation and ethnographic study into Reddit’s culture and community and is grounded in actor-network theory.

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Authors: Massanari, A.
Affiliations: University of Illinois Chicago (US)
Corresponding author: Massanari, Adrienne
ORCID: Massanari, Adrienne
Venue: New Media & Society
Publisher: SAGE Publications
Published: 2016-07-09
Volume: 19
Issue: 3
Pages: 329-346
ISSN: 1461-4448 (ISSN-L)
1461-7315
DOI: 10.1177/1461444815608807
OpenAlex: W2301953046
Cited by: 1,264
References: 31
Citations by year: 2026: 96 · 2025: 122 · 2024: 138 · 2023: 157 · 2022: 167 · 2021: 149 · 2020: 181 · 2019: 107 · 2018: 87 · 2017: 48 · 2016: 12
FWCI: 114.48
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: New Media & Society (publishedVersion)
Topics: Social Sciences › Gender Studies › Gender, Feminism, and Media
Social Sciences › Communication › Social Media and Politics
Social Sciences › Sociology and Political Science › Digital Games and Media
Keywords: Gamergate, Reddit, platform governance, algorithmic curation, subreddits, misogyny, platform politics, online communities

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#Gamergate and The Fappening: How Reddit’s algorithm, governance, and culture support toxic technocultures

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