The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
Abstract
This article elaborates and extends the Vargo and Lusch (2004a) service-dominant (S-D) logic thesis. Three linked exchange-enablers and their potential for improving value-in-use are discussed: first, relationships to give structural support for the creation and application of knowledge resources (relating); second, communicative interaction to develop these relationships (communicating); and third, the knowledge needed to improve the customer's service experience (knowing). These activities are integrated within an augmented S-D exchange model, and the implications for co-creating value are discussed. Finally, the argument is put that a customer's value-in-use begins with the enactment of value propositions, and the development of reciprocal value propositions is discussed in the context of the notion of sustainable betterment.
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Citations
Cites
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Bitner, M. J. (1992) · Journal of Marketing · doi:10.2307/1252042 · Cited by 7,271
Cited by
The customer value proposition: evolution, development, and application in marketing
Payne, A., Frow, P., & Eggert, A. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0523-z · Cited by 440
Customer dominant value formation in service
Heinonen, K., Strandvik, T., & Voima, P. (2013) · European Business Review · doi:10.1108/09555341311302639 · Cited by 353
Re-placing place in marketing: a resource-exchange place perspective
Rosenbaum, M. S., Kelleher, C., Friman, M., Kristensson, P., & Scherer, A. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2017.01.009 · Cited by 80
Spinuzzi, C. (2017) · Mind, Culture, and Activity · doi:10.1080/10749039.2017.1294606 · Cited by 16
Metadata
- Authors
- Ballantyne, D., & Varey, R. J.
- Venue
- Marketing Theory
- Publisher
- SAGE Publications
- Published
- 2006-09
- Volume
- 6
- Issue
- 3
- Pages
- 335-348
- ISSN
- 1470-5931 (ISSN-L)
- 1741-301X
- OpenAlex
- W2147372132
- Cited by
- 799
- References
- 2
- FWCI
- 55.14
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
