Applying Thematic Analysis to Education: A Hybrid Approach to Interpreting Data in Practitioner Research
Open accessAbstract
Thematic analysis (TA), as a qualitative analytic method, is widely used in health care, psychology, and beyond. However, scant details are often given to demonstrate the process of data analysis, especially in the field of education. This article describes how a hybrid approach of TA was applied to interpret multiple data sources in a practitioner inquiry. Particular attention is given to the inductive and deductive coding and theme development process of TA. Underpinned by the constructivist epistemology, codes were driven by both data per se and theories, through a “bottom-up” and “top-down” approach to identify themes. A detailed example of six steps of data analysis is presented, which evidences the systematic analysis of raw data from observation and research journals, students’ focus groups, and a classroom teacher’s semistructured interviews. This example demonstrates how classroom practice was unpacked and how insiders’ insights were interpreted through the theoretical lens while also allowing the participants to express themselves. By providing step-by-step guidelines in data coding and identification of themes, this article contributes to informing qualitative researchers, especially teacher-researchers who undertake their research in the classroom setting.
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“Drawing upon pedagogies of discomfort as well as an engagement framework (high affective, high cognitive and high operative learning experiences), data from the research journals and focus groups were coded thematically (Xu and Zammit 2020).”
MethodSelf-citationA worked example of contextualising and using reflexive thematic analysis in nursing research
Rowland, E., & Conolly, A. (2024) · Nurse Researcher · doi:10.7748/nr.2024.e1924 · Cited by 17 · see citing works
Motitswe, J. M. (2025) · African Journal of Disability · doi:10.4102/ajod.v14i0.1543 · Cited by 17 · see citing works
“Data processing steps consisted of preparing and organising the data, selecting keywords and quotations, coding the data into categories, searching for themes and reporting the findings (Naeem et al. 2023; Xu & Zammit 2020).”
Applying Hybrid Coding and Reflexivity in Qualitative Content Analysis: An Exemplar
Kaur, K., Abu‐Qamar, M. Z., Rashidi, A., McKay, N., & Saunders, R. (2025) · Global Qualitative Nursing Research · doi:10.1177/23333936251395024 · Cited by 21 · see citing works
Youth survivor perspectives on healthcare and sex trafficking
Murdock, L., Hodge-Williams, C., Hardin, K. M., & Rood, C. J. (2022) · Journal of Pediatric Nursing · doi:10.1016/j.pedn.2022.05.020 · Cited by 16 · see citing works
Ogborn, G., Bowden-Howe, C., Burd, P., Kleijn, M., & Michelson, D. (2022) · BJPsych Open · doi:10.1192/bjo.2022.520 · Cited by 16 · see citing works
Quaium, A., Al-Nabhan, N., Rahaman, M., Salim, S. I., Toha, T. R., Noor, J., Hossain, M., Islam, N., Mostak, A., Islam, M. S., et al. (2023) · Heliyon · doi:10.1016/j.heliyon.2023.e15486 · Cited by 23 · see citing works
Pires, A. C., Abreu, L. V., Rocha, F., et al. (2023) · ACM Interaction Design and Children Conference (IDC) · doi:10.1145/3585088.3589389 · Cited by 16 · see citing works
“The same researchers constructed, reflected, discussed, refined the codes, and iterated on the relationships and categorization of the data until achieved a rich interpretation of their meaning and organized them into a consistent story [12, 13, 48, 59].”
BackgroundThematic analysis in social media influencers: who are they following and why?
de Castro, C. A. (2023) · Frontiers in Communication · doi:10.3389/fcomm.2023.1217684 · Cited by 16 · see citing works
Exploring the contours of consumer heterogeneity: Towards a typology of domestic hydrogen acceptance
Gordon, J. A., Balta‐Ozkan, N., & Nabavi, S. A. (2024) · Energy Research & Social Science · doi:10.1016/j.erss.2023.103401 · Cited by 16 · see citing works
Li, D., Fan, X., & Meng, L. (2024) · Scientific Reports · doi:10.1038/s41598-024-70908-3 · Cited by 16 · see citing works
Li, Z. Y., Yang, Y. T., & Zhang, X. (2024) · Tourism Management Perspectives · doi:10.1016/j.tmp.2024.101301 · Cited by 16 · see citing works
Agency in the age of generative AI: a critical review of educational implications
Roe, J., & Perkins, M. (2026) · Academia AI and Applications · doi:10.20935/acadai8422 · Cited by 62 · see citing works
“This represents both a ‘top-down’ and ‘bottom-up’ approach to data analysis (Xu & Zammit, 2020).”
Xu, W. J., & Knijnik, J. (2021) · British Educational Research Journal · doi:10.1002/berj.3747 · Cited by 16 · see citing works
Self-citationLee, J., Lim, R., Mohamad, F. S., Chan, K. G., & Mas’ud, F. H. (2023) · Journal of University Teaching and Learning Practice · doi:10.53761/1.20.01.16 · Cited by 17 · see citing works
The emotional transition to online teaching: grief, loss, and implications for academic development
Taylor, D., Bearman, M., Scarparo, S., & Thomas, M. K. E. (2022) · The International Journal for Academic Development · doi:10.1080/1360144x.2022.2083141 · Cited by 15 · see citing works
“This secondary data analysis (occurring in 2021) utilised both deductive and inductive thematic analysis (Xu & Zammit, 2020).”
MethodCampos, A. D., Ng, S. W., Duran, A. C., Khandpur, N., Taillie, L. S., Christon, F. O., & Hall, M. G. (2024) · International Journal of Behavioral Nutrition and Physical Activity · doi:10.1186/s12966-024-01664-w · Cited by 21 · see citing works
“This code-development process used a hybrid inductive-deductive approach [49–51] while reviewing around 25% of the responses, guided both by the 2015 Dietary Guidelines for the Brazilian Population’s definition of UPFs [26] and by insights obtained from the data.”
MethodMultilingual teacher identity in the Emirates
Calafato, R. (2022) · Routledge eBooks · doi:10.4324/9781003149637-16 · Cited by 15 · see citing works
Li, M., & Xiong, H. (2022) · Sport in Society · doi:10.1080/17430437.2022.2158817 · Cited by 13 · see citing works
Xu, W. J., & Stahl, G. (2023) · Globalisation Societies and Education · doi:10.1080/14767724.2023.2193316 · Cited by 14 · see citing works
“For the analysis, we identi fi ed codes and themes both inductively and deductively within the data set (Xu and Zammit 2020), following the six phases of thematic analysis developed by Braun and Clarke (2006).”
Self-citationRethinking Adolescent School Nutrition Education Through a Food Systems Lens
Miller, M., Barwood, D., Devine, A., et al. (2023) · Journal of School Health · doi:10.1111/josh.13351 · Cited by 14 · see citing works
Martínez, S. H., Harmsen, R., Menkveld, M., et al. (2023) · Frontiers in Sustainable Cities · doi:10.3389/frsc.2023.1220884 · Cited by 14 · see citing works
Narratives on Education for Sustainable Development in Malaysian Universities
Abdullah, S. I. S. S., Kushnir, I., & Abdrahim, N. A. (2023) · Sustainability · doi:10.3390/su151713110 · Cited by 14 · see citing works
Liljedahl, S. I., Mossberg, A., Grenner, H., & Wærn, M. (2023) · BMC Psychiatry · doi:10.1186/s12888-023-05357-9 · Cited by 14 · see citing works
“Further, a mixed inductive (bottom-up) and deductive (top-down) analysis was employed [24] where the data codes were derived from the experiences of the participants.”
MethodYiryuo, L., Kpekura, S., Osman, W., Kukeba, M. W., Mumuni, N. D., Mwinbam, M. M., & Dery, A. (2024) · BMJ Open · doi:10.1136/bmjopen-2023-081036 · Cited by 14 · see citing works
“Neither patients nor the public were involved in the design, conduct, reporting, or dissemination of this research.”
BackgroundEmotional Wellbeing in the Context of Primary-Secondary School Transitions: A Concept Analysis Paper
Bagnall, C. L., Jindal‐Snape, D., Banwell, E., Panayiotou, M., Mason, C., & Qualter, P. (2025) · Educational Psychology Review · doi:10.1007/s10648-025-09990-6 · Cited by 17 · see citing works
“…Thematic Analysis, which combines a blended inductive, data-driven approach with a deductive, empirically, and theory-driven approach to interpret raw data (Xu & Zammit, 2020) and is becoming an increasingly popular analysis within the field (Bagnall et al., 2024b; Ozturk et al., under review).”
Faraclas, E., Merlo, A., Lynn, J. S., & Lau, J. D. (2022) · Journal of Patient-Reported Outcomes · doi:10.1186/s41687-022-00496-1 · Cited by 13 · see citing works
“This theory explores how individuals draw meaning from their experiences by describing the overall essence of an experience, the lived experience [17].”
BackgroundGuyon, R., Fernet, M., Couture, S., Tardif, M., Cousineau, M., & Godbout, N. (2023) · Archives of Sexual Behavior · doi:10.1007/s10508-023-02693-5 · Cited by 13 · see citing works
A systematic review on the causes and effects of urbanization on wetlands in Sub-Saharan Africa
Mumuni, A. I., Mensah, H., Asamoah, S., & Simpeh, E. K. (2025) · Urbanization, sustainability and society. · doi:10.1108/uss-10-2024-0063 · Cited by 14 · see citing works
“This method is a hybrid approach that combines deductive and inductive components in a qualitative theme analysis (Proudfoot, 2023; Xu and Zammit, 2020).”
Yu, H., & Wang, J. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-05044-y · Cited by 13 · see citing works
“For the synthesis, the researchers used narrative text and thematic analysis, which helps integrate various types of research (Xu and Zammit, 2020).”
Unleashing the potential: how ChatGPT improves gisting skills in student interpreters
Zou, D., Zhang, H., Zhao, Y., & Xu, P. (2025) · The Interpreter and Translator Trainer · doi:10.1080/1750399x.2025.2507540 · Cited by 20 · see citing works
“The hybrid approach combined both interview transcripts and questionnaire open-ended responses as data sources (Taylor and Ussher 2001; Xu and Zammit 2020).”
Xu, W. J. (2020) · The Journal of Educational Research · doi:10.1080/00220671.2020.1855095 · Cited by 13 · see citing works
Self-citationWhatsApp Web for academic purposes in times of covid-19
Universidad del Bío-Bío, C., Guiñez-Cabrera, N. A., Obando, K. M., et al. (2021) · Apertura · doi:10.32870/ap.v13n2.2084 · Cited by 13 · see citing works
Pedagogic affect and African international students’ attunement to Chinese language learning
Xu, W. J. (2022) · Journal of Multilingual and Multicultural Development · doi:10.1080/01434632.2022.2049803 · Cited by 13 · see citing works
“As Watkins ’ s (2006, 2016) theorisation was used, however, inductive codes were also extracted from the raw data as they may fully capture participants ’ views and contribute to the formation of the thematic map with regard to learning experiences (Xu and Zammit 2020).”
Self-citationChallenges of migrant students in Turkish higher education
Yılmazel, G., & Atay, D. (2022) · Diaspora Indigenous and Minority Education · doi:10.1080/15595692.2022.2066077 · Cited by 13 · see citing works
“A hybrid thematic approach was adopted while forming the themes; as such analysis enabled the researcher to discover both descriptive and interpretive meanings that appeared interesting and relevant to the research agenda (Xu & Zammit, 2020).”
MethodAbtahi, H., Safdari, R., & Gholamzadeh, M. (2022) · BMC Family Practice · doi:10.1186/s12875-022-01766-z · Cited by 13 · see citing works
“Then, line-by-line coding of all articles was conducted by two reviewers independently [27].”
MethodBasilio, D. D., Guglielmucci, F., & Livanou, M. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.919943 · Cited by 15 · see citing works
“In stage II, the transcripts were analysed with a hybrid approach comprising both inductive and deductive TA, in line with evidence (Fereday and MuirCochrane, 2006; Joffe, 2012; Xu and Zammit, 2020) indicating that hybrid TA allows to give meaning to raw data using pre-existing categories, whilst still granting a comp…”
MethodTeachers’ challenges and strategies in using digital media in teaching English
Salam, U., Wahdini, W., Surmiyati, S., Rezeki, Y. S., Riyanti, D., & Suthathothon, P. (2023) · Journal of English Language Teaching Innovations and Materials (Jeltim) · doi:10.26418/jeltim.v5i1.63204 · Cited by 12 · see citing works
Chen, A., Liu, H., Li, K. C., & Jia, J. (2023) · Sustainability · doi:10.3390/su152014709 · Cited by 13 · see citing works
“[47], established codes like “technology” and “identity” were applied to categorize various segments of the information For a thorough and unbiased understanding of the data [47], established codes like “technology” and “identity” were applied to categorize various segments of the information.”
MethodDas, S., Grant, L., & Weller, D. (2024) · Global Implementation Research and Applications · doi:10.1007/s43477-024-00132-8 · Cited by 14 · see citing works
Self-regulated learning in secondary school: Students’ self-feedback in a peer observation programme
Torres, A. C., Duarte, M., Pinto, D., & Mouraz, A. (2024) · Studies In Educational Evaluation · doi:10.1016/j.stueduc.2024.101407 · Cited by 19 · see citing works
From knowledge to wisdom in sustainable management education - Insights from a B Corp course
Lähteenkorva, M., Tynjälä, P., & Kallio, E. K. (2025) · The International Journal of Management Education · doi:10.1016/j.ijme.2025.101148 · Cited by 22 · see citing works
Alwani, H., & Bhukya, R. (2025) · International Journal of Consumer Studies · doi:10.1111/ijcs.70095 · Cited by 14 · see citing works
Kalman, M. (2020) · Pedagogical Research · doi:10.29333/pr/9134 · Cited by 15 · see citing works
“…the sixstep approach to thematic analysis proposed by Braun and Clarke (2006, p.87): Familiarizing with data, generating initial codes, searching for themes, reviewing themes, defining and naming themes, and producing the report, and its implementation in the field of education (Xu & Zammit, 2020).”
BackgroundAda, M. B., & Foster, M. E. (2021) · Computer Science Education · doi:10.1080/08993408.2021.1959174 · Cited by 12 · see citing works
“Thematic analysis (TA), one of the most commonly used qualitative data analysis approach in Psychology (Braun & Clarke, 2006), is increasingly being used in education (Xu & Zammit, 2020).”
MethodSadraei, F. S., Ebrahimi, Z., & Xodabande, I. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e36444 · Cited by 15 · see citing works
Cheng, H. (2024) · Humanities and Social Sciences Communications · doi:10.1057/s41599-024-03750-7 · Cited by 11 · see citing works
“Overall, thematic coding was applied to the interview data analysis, including deductive coding and inductive coding, which aimed to answer the research question of how schools, communities, and families collaborate to create intergenerational learning (W. Xu and Zammit 2020).”
Study in China and ‘Agency in Mobility’: Insights from African International Students’ Narratives
Xu, W. J. (2024) · Journal of Studies in International Education · doi:10.1177/10283153241284128 · Cited by 11 · see citing works
“…this way, these four patterns of agency constituted as a theoretical framework to assist in the deductively coding of the African students ’ agentive experiences in China (see Xu & Zammit, 2020), with relevant data in the form of phrases, sentences and paragraphs highlighted manually in the texts.”
Self-citationDoi, K., & Dai, K. (2025) · Higher Education Research & Development · doi:10.1080/07294360.2025.2462071 · Cited by 11 · see citing works
“We analysed the data through both inductive and deductive approaches (Xu & Zammit, 2020).”
- Authors
- Xu, W., & Zammit, K.
- Affiliations
- Western Sydney University (AU)
- Corresponding author
- Xu, Wen
- Venue
- International Journal of Qualitative Methods
- Publisher
- SAGE Publications
- Published
- 2020-01-01
- Volume
- 19
- ISSN
- 1609-4069 (ISSN-L)
- OpenAlex
- W3017081314
- Semantic Scholar
- ef33d721af2df64450ea917acadf108460bfc0de
- Cited by
- 634
- References
- 37
- Citations by year
- 2026: 122 · 2025: 161 · 2024: 121 · 2023: 111 · 2022: 85 · 2021: 28 · 2020: 6
- FWCI
- 87.27
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- International Journal of Qualitative Methods (publishedVersion, cc-by-nc)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Education › Qualitative Research Methods and Applications
- Social Sciences › Education › Educational Research and Methods
- Social Sciences › Education › Educational Research and Analysis
- Keywords
- thematic analysis, practitioner research, teacher research, theme development, constructivist epistemology, teaching practice, multi-source data
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