Changes in Self-Efficacy and Health Behavior in Response to a Minimal Contact Community Health Campaign
Abstract
This study suggests that both baseline levels and changes in perceived self-efficacy mediate the adoption of health behaviors in the context of a year-long community health campaign. With a pre- to postevaluation design, using path models to establish the relationships among perceived self-efficacy, campaign exposure, and four separate health behaviors, we establish that (a) exposure to a health campaign increases perceived self-efficacy, (b) baseline and changes in perceived self-efficacy each contribute to the adoption of health behaviors, and (c) baseline and changes in health behavior contribute to the development of perceived self-efficacy. There is a strong negative correlation between baseline self-efficacy and changes in self-efficacy, which may explain previous research in which baseline self-efficacy alone did not predict subsequent behavioral enactments.
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Baseline self-efficacy appraisals may be overly optimistic and unconnected to practical skills or opportunities to overcome possible obstacles encountered in personal life or at work.
“Supported by previous research (29,30) , our findings also suggest that baseline self-efficacy appraisals may be overly optimistic and unconnected to practical skills or opportunities to overcome possible obstacles encountered in personal life or at work.”
From Weight loss by mobile phone: a 1-year effectiveness study (2009) · cites this paper as [29]
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González, P. S., Vivallos, L. D. L. B., Schaefer, H., & Vergara-Barra, P. (2019) · The Journal of Mental Health Training Education and Practice · doi:10.1108/jmhtep-02-2019-0009 · Cited by 2 · see citing works
Sassi-Chamsi, H., Helme-Guizon, A., & Gérard, J. (2022) · Décisions Marketing · doi:10.3917/dm.107.0031 · Cited by 2 · see citing works
Developing and Testing the Detén El Zika Campaign in Puerto Rico
Poehlman, J. A., Sidibe, T., Jimenez-Magdaleno, K., Vazquez, N. N., Ray, S. E., Mitchell, E. W., & Squiers, L. (2019) · Journal of Health Communication · doi:10.1080/10810730.2019.1683655 · Cited by 2 · see citing works
Maar, M. C. (2013) · ProQuest LLC eBooks · Cited by 2 · see citing works
Piltch-Loeb, R. N., & Abramson, D. M. (2020) · Journal of Risk Research · doi:10.1080/13669877.2020.1819388 · Cited by 2 · see citing works
Reducing Sedentary Behaviour In University Students Using A Text Message-Based Intervention
Cotten, E. (2015) · Scholarship@Western (Western University) · Cited by 2 · see citing works
- Authors
- Maibach, E., Flora, J. A., & Nass, C.
- Venue
- Health Communication
- Publisher
- Informa UK Limited
- Published
- 1991-01
- Volume
- 3
- Issue
- 1
- Pages
- 1-15
- ISSN
- 1041-0236 (ISSN-L)
- 1532-7027
- OpenAlex
- W2094562454
- Cited by
- 120
- References
- 30
- Citations by year
- 2025: 2 · 2024: 1 · 2023: 3 · 2022: 5 · 2021: 3 · 2020: 7 · 2019: 6 · 2018: 1 · 2017: 6 · 2016: 6 · 2015: 3 · 2014: 1 · 2013: 5
- FWCI
- 6.70
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Health Communication (publishedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Health Sciences › Health Professions › General Health Professions › Health and Wellbeing Research
- Keywords
- self-efficacy, health behavior change, community health campaign, campaign exposure, health communication interventions
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