The media can have more than an impersonal impact: The case of AIDS risk perceptions and behavior

Snyder, Leslie B.; Rouse, Ruby A.

doi:10.1207/s15327027hc0702_3

Cited by 131Media Influence and HealthRisk Perception and ManagementCommunication and COVID-19 Impact

The media can have more than an impersonal impact: The case of AIDS risk perceptions and behavior

Snyder, Leslie B., Rouse, Ruby A.·1995·Health Communication

DOI 10.1207/s15327027hc0702_3

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Abstract

Two field survey studies concerning AIDS tested Tyler and Cook's (1984) impersonal- and differential-impact models of the effects of exposure to com- munication channels on perceptions of personal and social risk. Contrary to the impersonal-impact hypothesis, when media exposure was decomposed into news and entertainment, there was on impact on personal risk. Exposure to entertainment programs (e.g., movies and sitcoms) that dealt with AIDS was related to increased judgments of personal risk. The data suggest (but not conclusively) that exposure to news programs covering AIDS may have de- creased personal-risk perceptions. Perceived personal risk and, in Study 2, conversations with peers, elders, and health professionals, were related to people changing their behavior in an appropriate manner. The results have implications for media-effects studies, risk analysis, and communication cam- paigns.

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Personal-level risk perception leads to direct coping behaviors, whereas societal-level risk perception does not directly influence behavioral responses.
“Specifically, some studies suggest that risk perception at the personal level leads to direct coping behaviors in individuals, whereas the societal level does not directly influence behavioral responses”
From What influences tourist behaviors during and after the COVID-19 pandemic? Focusing on theories of risk, coping, and resilience (2022) · cites this paper as Snyder & Rouse, 1995

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Authors: Snyder, L. B., & Rouse, R. A.
Affiliations: University of Connecticut (US)
Venue: Health Communication
Publisher: Informa UK Limited
Published: 1995-04
Volume: 7
Issue: 2
Pages: 125-145
ISSN: 1041-0236 (ISSN-L)
1532-7027
DOI: 10.1207/s15327027hc0702_3
OpenAlex: W2078374247
Cited by: 131
References: 59
Citations by year: 2026: 5 · 2025: 1 · 2024: 6 · 2023: 7 · 2022: 7 · 2021: 14 · 2020: 6 · 2019: 4 · 2018: 6 · 2017: 3 · 2016: 3 · 2015: 6 · 2014: 4 · 2013: 5 · 2012: 6
FWCI: 43.88
Type: journal article
Language: en
Open access: closed
Locations: Health Communication (publishedVersion)
Topics: Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
Social Sciences › Sociology and Political Science › Risk Perception and Management
Social Sciences › Communication › Communication and COVID-19 Impact
Keywords: AIDS risk perception, media influence, entertainment media, news media, individual risk, social risk, interpersonal influence, health behavior change

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The media can have more than an impersonal impact: The case of AIDS risk perceptions and behavior

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