The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Abstract
We investigate the “generalized second-price” (GSP) auction, a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP generally does not have an equilibrium in dominant strategies, and truth-telling is not an equilibrium of GSP. To analyze the properties of GSP, we describe the generalized English auction that corresponds to GSP and show that it has a unique equilibrium. This is an ex post equilibrium, with the same payoffs to all players as the dominant strategy equilibrium of VCG. (JEL D44, L81, M37)
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS
Vickrey, W. (1961) · The Journal of Finance · doi:10.1111/j.1540-6261.1961.tb02789.x · Cited by 7,722
From Generic to Branded: A Model of Spillover in Paid Search Advertising
Rutz, O. J., & Bucklin, R. E. (2011) · Journal of Marketing Research · doi:10.1509/jmkr.48.1.87 · Cited by 360
Cited by
Goldfarb, A., & Tucker, C. (2019) · Journal of Economic Literature · doi:10.1257/jel.20171452 · Cited by 2,744
Multiagent systems: algorithmic, game-theoretic, and logical foundations
(2009) · Choice Reviews Online · doi:10.5860/choice.46-5662 · Cited by 1,756
Hatfield, J. W., & Milgrom, P. R. (2005) · American Economic Review · doi:10.1257/0002828054825466 · Cited by 788
Some simple economics of the blockchain
Catalini, C., & Gans, J. S. (2020) · Communications of the ACM · doi:10.1145/3359552 · Cited by 459
(2010) · Cited by 444
Metadata
- Authors
- Edelman, B., Ostrovsky, M., & Schwarz, M.
- Venue
- American Economic Review
- Publisher
- American Economic Association
- Published
- 2007-02-01
- Volume
- 97
- Issue
- 1
- Pages
- 242-259
- ISSN
- 0002-8282 (ISSN-L)
- OpenAlex
- W3122305203
- Cited by
- 1,567
- References
- 2
- FWCI
- 158.32
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. https://app.cochat.ai/papers/10.1257/aer.97.1.242
- The paper
- Edelman, B., Ostrovsky, M., & Schwarz, M. (2007). Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review. https://doi.org/10.1257/aer.97.1.242
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
