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Modeling Multinational Diffusion Patterns: An Efficient Methodology
Abstract
The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of diffusion and extends the domain to international markets. The cross-national model of innovation diffusion which is developed highlights substantive differences and similarities among international markets. It also provides estimates for the diffusion parameters, even for countries where sales data are not available, thereby yielding some insights into the nature of the expected diffusion pattern in these countries prior to market entry.
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Citations
Cited by
Steenkamp, J.-B. E. M., ter Hofstede, F., & Wedel, M. (1999) · Journal of Marketing · doi:10.2307/1251945 · Cited by 1,282
Social contagion and income heterogeneity in new product diffusion: A meta-analytic test
Van den Bulte, C., & Stremersch, S. (2004) · Marketing Science · doi:10.1287/mksc.1040.0054 · Cited by 434
Disruptiveness of innovations: measurement and an assessment of reliability and validity
Govindarajan, V., & Kopalle, P. K. (2006) · Strategic Management Journal · doi:10.1002/smj.511 · Cited by 410
Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries
Takada, H., & Jain, D. (1991) · Journal of Marketing · doi:10.1177/002224299105500206 · Cited by 391
Does culture explain acceptance of new products in a country?: An empirical investigation
Yeniyurt, S., & Townsend, J. D. (2003) · International Marketing Review · doi:10.1108/02651330310485153 · Cited by 302
Hechavarría, D. M., Terjesen, S. A., Ingram, A. E., Renko, M., Justo, R., & Elam, A. (2017) · Small Business Economics · doi:10.1007/s11187-016-9747-4 · Cited by 268
How cultural differences in uncertainty avoidance affect product perceptions
Anne Lee, J., Garbarino, E., & Lerman, D. (2007) · International Marketing Review · doi:10.1108/02651330710755320 · Cited by 100
Using Survey Data to Predict Adoption and Switching for Services
Weerahandi, S., & Moitra, S. (1995) · Journal of Marketing Research · doi:10.1177/002224379503200110 · Cited by 29
Metadata
- Authors
- Gatignon, H., Eliashberg, J., & Robertson, T. S.
- Venue
- Marketing Science
- Published
- 1989-08
- Volume
- 8
- Issue
- 3
- Pages
- 231-247
- ISSN
- 0732-2399 (ISSN-L)
- 1526-548X
- OpenAlex
- W1982329432
- Cited by
- 325
- References
- 0
- FWCI
- 5.34
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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