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Cited by 325

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Modeling Multinational Diffusion Patterns: An Efficient Methodology

Gatignon, Hubert, Eliashberg, Jehoshua, Robertson, Thomas S.·1989·Marketing Science

Abstract

The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of diffusion and extends the domain to international markets. The cross-national model of innovation diffusion which is developed highlights substantive differences and similarities among international markets. It also provides estimates for the diffusion parameters, even for countries where sales data are not available, thereby yielding some insights into the nature of the expected diffusion pattern in these countries prior to market entry.

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Metadata

Authors
Gatignon, H., Eliashberg, J., & Robertson, T. S.
Venue
Marketing Science
Published
1989-08
Volume
8
Issue
3
Pages
231-247
ISSN
  • 0732-2399 (ISSN-L)
  • 1526-548X
OpenAlex
W1982329432
Cited by
325
References
0
FWCI
5.34
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.