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Cited by 339

The DOI matches its Crossref record; 55 of the 55 references it cites were found in a registry or an index.

Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements

Open access
Rietveld, Joost, Schilling, Melissa A., Bellavitis, Cristiano·2019·Organization Science
DOI 10.1287/orsc.2019.1290
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Abstract

Platform sponsors typically have both incentive and opportunity to manage the overall value of their ecosystems. Through selective promotion, a platform sponsor can reward successful complements, bring attention to underappreciated complements, and influence the consumer’s perception of the ecosystem’s depth and breadth. It can use promotion to induce and reward loyalty of powerful complement producers, and it can time such promotion to both boost sales during slow periods and reduce competitive interactions between complements. We develop arguments about whether and when a platform sponsor will selectively promote individual complements and test these arguments on data from the console video game industry in the United Kingdom. We find that platform sponsors do not simply promote “best in class” complements; they strategically invest in complements in ways that address complex trade-offs in ecosystem value. Our arguments and results build significant new theory that helps us understand how a platform sponsor orchestrates value creation in the overall ecosystem.

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Metadata

Authors
Rietveld, J., Schilling, M. A., & Bellavitis, C.
Venue
Organization Science
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Published
2019-11
Volume
30
Issue
6
Pages
1232-1251
ISSN
  • 1047-7039 (ISSN-L)
  • 1526-5455
DOI
10.1287/orsc.2019.1290
OpenAlex
W2769899779
Cited by
339
References
55
FWCI
22.91
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements. https://app.cochat.ai/papers/10.1287/orsc.2019.1290
The paper
Rietveld, J., Schilling, M. A., & Bellavitis, C. (2019). Platform Strategy: Managing Ecosystem Value Through Selective Promotion of Complements. Organization Science. https://doi.org/10.1287/orsc.2019.1290

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