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Cited by 254

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The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries

Marcoux, Jean-Sébastien, Filiatrault, Pierre, Chéron, Emmanuel·1997·Journal of International Consumer Marketing

Abstract

This research deals with the Influence of socio-cultural variables on preferences of Polish consumers towards specific products made in Poland versus the same products made in Western countries. A convenience sample of 265 Polish university students was used to assess the impact of ethnocentrism, susceptibility to interpersonal influence, conspicuous consumption and demographic variables on the preferred country of origin of clothing, cosmetics and electronic products. Results show that patriotism as a dimension of ethnocentrism is related to the preference towards Polish products, while social status demonstration, as a dimension of conspicuous consumption, is related to the preference towards Western products.

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Crossref · 10.1300/j046v09n04_02

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Metadata

Authors
Marcoux, J.-S., Filiatrault, P., & Chéron, E.
Venue
Journal of International Consumer Marketing
Published
1997-07-16
Volume
9
Issue
4
Pages
5-29
ISSN
  • 0896-1530 (ISSN-L)
  • 1528-7068
OpenAlex
W2022473169
Cited by
254
References
0
FWCI
1.58
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.