The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude

Faculty of Economics and Management, Universiti Putra Malaysia Kuala Lumpur, Malaysia, Lim, Xin Jean, Mohd Radzol, Aifa Rozaini bt, Faculty of Economics and Management, Universiti Putra Malaysia Kuala Lumpur, Malaysia, Cheah, Jun-Hwa (Jacky), Azman Hashim International Business School, Universiti Teknologi Malaysia Kuala Lumpur, Malaysia, Wong, Mun Wai, Faculty of Health, Arts and Design, Swinburne University of Technology Melbourne, Australia·2017·Asian Journal of Business Research
DOI 10.14707/ajbr.170035

Cited by (599)

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