The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Belief in a Just World: Consumer Intentions and Behaviors toward Ethical Products
Abstract
Although consumers report positive attitudes toward ethical goods, their intentions and behaviors often do not follow suit. Just-world theory highlights the conditions under which consumers are most likely to prefer fair-trade products. This theory proposes that people are motivated to construe the world as a just place where people get what they deserve. In the current research, when people are confronted with high levels of injustice (communicated need is high) and avenues for justice restoration seem uncertain or unavailable, assisting others by supporting fair trade decreases. However, highlighting how injustice can be redressed through purchases enhances fair-trade support under conditions of high need. The effects are moderated by justice sensitivity factors, such as just-world beliefs and whether the product type (indulgence vs. necessity) makes the injustice of consumer privilege salient. The results suggest that communicating high need when requesting consumer prosocial actions can sometimes backfire. Marketers employing high need appeals should heighten perceptions of justice restoration potential and activate fairness-related thoughts through product positioning to encourage fair-trade purchases.
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Davies, I., Oates, C. J., Tynan, C., Carrigan, M., Casey, K., Heath, T., Henninger, C. E., Lichrou, M., McDonagh, P., McDonald, S., et al. (2020) · European Journal of Marketing · doi:10.1108/ejm-02-2019-0144 · Cited by 79
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Metadata
- Authors
- White, K., MacDonnell, R., & Ellard, J. H.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2012-01
- Volume
- 76
- Issue
- 1
- Pages
- 103-118
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2115531756
- Cited by
- 274
- References
- 10
- FWCI
- 27.96
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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