The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Double Standard: The Role of Environmental Consciousness in Green Product Usage
Abstract
The results from three studies suggest that consumers’ perceptions of product effectiveness are critical in determining the amount of a product they choose to use in a given instance. In general, consumers consider green, or environmentally friendly, products to be less effective than regular products; therefore, consumers increase the amount of the green product they use to make up for the perceived inferiority. Notably, this pattern of green versus regular product usage is more pronounced among consumers who are environmentally conscious. When the perceived effectiveness of a green product is boosted by a credible endorsement, the discrepancy between green and regular product usage disappears.
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Cites
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Cited by
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
Steenis, N. D., van Herpen, E., van der Lans, I. A., Ligthart, T. N., & van Trijp, H. C. M. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2017.06.036 · Cited by 493
Judging a product by its cover: Packaging sustainability and perceptions of quality in food products
Magnier, L., Schoormans, J., & Mugge, R. (2016) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.06.006 · Cited by 295
The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame
Amatulli, C., De Angelis, M., Peluso, A. M., Soscia, I., & Guido, G. (2019) · Journal of Business Ethics · doi:10.1007/s10551-017-3644-x · Cited by 267
Loebnitz, N., Schuitema, G., & Grunert, K. G. (2015) · Psychology & Marketing · doi:10.1002/mar.20788 · Cited by 216
Metadata
- Authors
- Lin, Y.-C., & Chang, C.-C. A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2012-09
- Volume
- 76
- Issue
- 5
- Pages
- 125-134
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1984495405
- Cited by
- 456
- References
- 10
- FWCI
- 36.57
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lin, Y.-C., & Chang, C.-C. A. (2012). Double Standard: The Role of Environmental Consciousness in Green Product Usage. Journal of Marketing. https://doi.org/10.1509/jm.11.0264
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
