Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Cited by (171)

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15. Be Social! The Impact of Online Referral Program on Referrer Purchase Behavior
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22. Toward Decision Support for Telecom External Data Monetization: A Study of the Value of Network- and Personality-Based Metrics for Third-Party Businesses
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27. Reflexive Effects of Articulated Negative Word of Mouth on the Sender’s Brand Hate and Future NWOM Intentions: Mediating Role of Brand Hate and Coping Mechanisms
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30. A reward for your voice: The effects of referral rewards on the referrer’s attitude toward the recommended service provider
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34. The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective
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37. The impact of loyalty programs on customer repeat purchase: a case of the hospitality sector in Harare
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38. Invite Your Friend and You'll Move Up in Line: Leveraging Social Ties via Operational Incentives
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39. The mediating influence of loyalty programmes on repeat purchase behaviour in the retail sector
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40. Logistics Outsourcing Practices and Performance of Small and Medium Enterprises in Mogadishu, Somalia
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42. Successful implementation of grocery store loyalty reward programs
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43. Organisational Complaint Management
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45. Word-of-Mouth Marketing
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46. Consistency Issues in Funding, Recruitment and Customer Acquisition Processes in Entrepreneurial Firms
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47. Referral, Learning and Inventory Decision Making in a Social Network
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48. Effects of Customer Referral Programs on Mobile App Stickiness: Evidence from China Fresh E-Commerce
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49. The Value of Engaging Customers through a Gamification Marketing Strategy
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51. Activism in the Marketplace: Antecedents and Product Performance
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52. The Detrimental Effect of Customer Demotion on Customer Profitability in Hierarchical Loyalty Programs
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53. The Impact of Referral Reward Programs on Customer Value: Evidence from the Restaurant Market
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54. Referral reward programs for specialists: the role of reward and brand strength on referral likelihood
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55. Effect of Customer Rewards and Incentives on Organizational Performance in Some Selected Publishing Companies in South-Western Nigeria
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59. Attracting the Right Partner: Signaling in Business-to-Business Relationships
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61. Reward model development for referral reward program in delivery services based on customer preferences
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64. Revisiting the Role of Voucher and Referral Programs: Evidence from a Food-Rescue Platform
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66. Referral Program Design: Thresholds and Cold Starts
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