The DOI matches its Crossref record; 95 of the 102 references it cites were found in a registry or an index.
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
Abstract
The authors conduct a meta-analysis that aggregates empirical findings from the market orientation literature. First, the study provides a quantitative summary of the bivariate findings regarding the antecedents and the consequences of market orientation. Second, the authors use multivariate analyses of aggregate study effects to identify significant antecedents of market orientation and the process variables that mediate the relationship between market orientation and performance. In addition, using regression analysis, the authors find that the market orientation–performance relationship is stronger in samples of manufacturing firms, in low power-distance and uncertainty-avoidance cultures, and in studies that use subjective measures of performance. The authors also find that the market orientation–performance correlation is stronger for both cost-based and revenue-based performance measures in manufacturing firms than in service firms. On the basis of the findings, the authors conclude with a discussion of the implications for practice and further research.
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In the citing paper
“Some studies used single-item measures or did not report on reliabilities. In such cases, the mean reliability for the respective construct across all studies was used as an approximation (Kirca, Jayachandran, and Bearden 2005).”
From A Meta-Analysis of Organizational Complaint Handling and Customer Responses (2011) · cites this paper as Kirca, Jayachandran, and Bearden 2005
In the citing paper
“The inclusion rate of 61.3 % was comparable with the rates reported in other meta-analyses in marketing (e.g., Kirca, Jayachandran, and Bearden 2005; Szymanski and Henard 2001).”
From A Meta-Analysis of Organizational Complaint Handling and Customer Responses (2011) · cites this paper as Kirca, Jayachandran, and Bearden 2005
In the citing paper
“Heterogeneous effect sizes are common in marketing metaanalyses (e.g., Kirca, Jayachandran, and Bearden 2005; Palmatier et al. 2006)”
From A Meta-Analysis of Organizational Complaint Handling and Customer Responses (2011) · cites this paper as Kirca, Jayachandran, and Bearden 2005
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Cited by
Sorted by citations
Ellis, P. D. (2010) · doi:10.1017/cbo9780511761676 · Cited by 2,461
Market orientation, marketing capabilities, and firm performance
Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009) · Strategic Management Journal · doi:10.1002/smj.764 · Cited by 1,665
Margolis, J. D., Elfenbein, H. A., & Walsh, J. P. (2011) · SSRN Electronic Journal · doi:10.2139/ssrn.1866371 · Cited by 1,505
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Im, S., & Workman, J. P. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.2.114.27788 · Cited by 1,113
Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators
de Matos, C. A., & Rossi, C. A. V. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-008-0121-1 · Cited by 1,144
Metadata
- Authors
- Kirca, A. H., Jayachandran, S., & Bearden, W. O.
- Affiliations
- George Washington University (US)
- University of South Carolina (US)
- Corresponding author
- Kirca, Ahmet H.
- Jayachandran, Satish
- Bearden, William O.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2005-04
- Volume
- 69
- Issue
- 2
- Pages
- 24-41
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2072429707
- Cited by
- 2,182
- References
- 102
- Citations by year
- 2026: 47 · 2025: 45 · 2024: 77 · 2023: 92 · 2022: 100 · 2021: 120 · 2020: 125 · 2019: 139 · 2018: 115 · 2017: 129 · 2016: 149 · 2015: 132 · 2014: 143 · 2013: 151 · 2012: 132
- FWCI
- 199.82
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Employee Performance and Motivation
- Keywords
- market orientation, antecedents of market orientation, firm performance, mediators, manufacturing companies, service companies, cultural dimensions, power distance, uncertainty avoidance, subjective performance measures
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