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Cited by 502

The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.

Technological Evolution and Radical Innovation

Open access
Sood, Ashish, Tellis, Gerard J.·2005·Journal of Marketing

Abstract

Technological change is perhaps the most powerful engine of growth in markets today. To harness this source of growth, firms need answers to key questions about the dynamics of technological change: (1) How do new technologies evolve? (2) How do rival technologies compete? and (3) How do firms deal with technological evolution? Currently, the literature suggests that a new technology seems to evolve along an S-shaped path, which starts below that of an old technology, intersects it once, and ends above the old technology. This belief is based on scattered empirical evidence and some circular definitions. Using new definitions and data on 14 technologies from four markets, the authors examine the shape and competitive dynamics of technological evolution. The results contradict the prediction of a single S-curve. Instead, technological evolution seems to follow a step function, with sharp improvements in performance following long periods of no improvement. Moreover, paths of rival technologies may cross more than once or not at all.

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Metadata

Authors
Sood, A., & Tellis, G. J.
Venue
Journal of Marketing
Published
2005-07
Volume
69
Issue
3
Pages
152-168
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2142167096
Cited by
502
References
38
FWCI
24.59
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Technological Evolution and Radical Innovation. https://app.cochat.ai/papers/10.1509/jmkg.69.3.152.66361
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Sood, A., & Tellis, G. J. (2005). Technological Evolution and Radical Innovation. Journal of Marketing. https://doi.org/10.1509/jmkg.69.3.152.66361

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.