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Cited by 2,290

The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Open access
Park, C. Whan, Macinnis, Deborah J., Priester, Joseph, Eisingerich, Andreas B., Iacobucci, Dawn·2010·Journal of Marketing
DOI 10.1509/jmkg.74.6.1
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Abstract

Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make conceptual, measurement, and managerial contributions to this research issue. Conceptually, they define brand attachment, articulate its defining properties, and differentiate it from brand attitude strength. From a measurement perspective, they develop and validate a parsimonious measure of brand attachment, test the assumptions that underlie it, and demonstrate that it indicates the concept of attachment. They also demonstrate the convergent and discriminant validity of this measure in relation to brand attitude strength. Managerially, they demonstrate that brand attachment offers value over brand attitude strength in predicting (1) consumers’ intentions to perform difficult behaviors (those they regard as using consumer resources), (2) actual purchase behaviors, (3) brand purchase share (the share of a brand among directly competing brands), and (4) need share (the extent to which consumers rely on a brand to address relevant needs, including those brands in substitutable product categories).

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Citations

Cites

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Cited by

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Metadata

Authors
Park, C. W., Macinnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2010-11
Volume
74
Issue
6
Pages
1-17
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.74.6.1
OpenAlex
W2096341672
Cited by
2,290
References
9
FWCI
140.91
Type
journal article
Language
en
Open access
green
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.