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The Role of Attitude Accessibility in the Attitude-to-Behavior Process
Abstract
Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product by its position in the front row, as opposed to the back row, than did subjects with more accessible attitudes. The implications of these data for a model of the process by which attitudes guide behavior are discussed.
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Cited by
Extending the Theory of Planned Behavior: A Review and Avenues for Further Research
Conner, M., & Armitage, C. J. (1998) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.1998.tb01685.x · Cited by 3,344
Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework
Fazio, R. H. (1990) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60318-4 · Cited by 2,002
Self-citationThe Evolution of Loyalty Intentions
Johnson, M. D., Herrmann, A., & Huber, F. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.2.122 · Cited by 787
Advancing Tailored Health Communication: A Persuasion and Message Effects Perspective
Rimer, B. K., & Kreuter, M. W. (2006) · Journal of Communication · doi:10.1111/j.1460-2466.2006.00289.x · Cited by 531
Harris, J. L., Brownell, K. D., & Bargh, J. A. (2009) · Social Issues and Policy Review · doi:10.1111/j.1751-2409.2009.01015.x · Cited by 252
Metadata
- Authors
- Fazio, R. H., Powell, M. C., & Williams, C. J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-12
- Volume
- 16
- Issue
- 3
- Pages
- 280
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1963805448
- Cited by
- 611
- References
- 0
- FWCI
- 9.68
- Type
- journal article
- Language
- en
- Open access
- closed
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