CoChat
Sign Up
Cited by 861Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing BehaviorMarketing and Advertising Strategies

The DOI matches its Crossref record; 52 of the 54 references it cites were found in a registry or an index.

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Sprott, David, Czellar, Sandor, Spangenberg, Eric·2009·Journal of Marketing Research
DOI 10.1509/jmkr.46.1.92
Open this paper in CoChat — free account

Abstract

Brand engagement in self-concept (BESC) is a generalized view of brands in relation to the self, with consumers varying in their tendency to include important brands as part of their self-concepts. The authors develop an eight-item scale to measure BESC and demonstrate that it captures a consumer's general engagement with brands. This scale successfully predicts consumers’ differential attention to, memory of, and preference for their favorite brands. Brand engagement in self-concept is also related to differential brand loyalty, with high-BESC consumers being less price and time sensitive regarding their favorite brands than low-BESC consumers. The authors discuss the usefulness of this construct for marketing research.

Overview

Integrity signals

Registry

Crossref · 10.1509/jmkr.46.1.92

Cites

52 of 52 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Citations

Cites

Flagged first, then by citations

Show all 54 references

2 of the 54 references couldn’t be matched to a known paper.

Research works printed but not linked: 7

  1. 10.1177/002224379703400304 · DOI
  2. Blackwell Roger D., 2005, Consumer Behavior.
  3. 10.1177/002224299305700101 · DOI
  4. Lindstrom Martin, 2005, Media Asia, 24
  5. Nunnally J.C., 1994, Psychometric Theory.
  6. Paulhus Delroy L., 1998, Manual for the Balanced Inventory of Desirable Responding.
  7. Terrasse Christophe, 2006, “L'engagement Envers la Marque: Proposition d'un Modèle Théorique et Application à la Comparaison de la Fidélité aux Marques Nationales et aux Marques de Distributeurs,”

Cited by

Sorted by citations

Items 701–800 of 861

Related

See all

Metadata

Authors
Sprott, D., Czellar, S., & Spangenberg, E.
Affiliations
  • Washington State University (US)
  • HEC Paris (FR)
ORCID
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
2009-02
Volume
46
Issue
1
Pages
92-104
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1509/jmkr.46.1.92
OpenAlex
W2131305585
Cited by
850
References
54
Citations by year
2026: 25 · 2025: 40 · 2024: 53 · 2023: 78 · 2022: 72 · 2021: 78 · 2020: 77 · 2019: 81 · 2018: 65 · 2017: 54 · 2016: 58 · 2015: 49 · 2014: 37 · 2013: 24 · 2012: 28
FWCI
58.07
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • Journal of Marketing Research (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • HAL (submittedVersion)
  • IRIS (submittedVersion)
  • SERVAL (Université de Lausanne) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
scale development, brand attention, brand memory, brand preference, brand loyalty, price sensitivity, time sensitivity, consumer-brand relationships

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review