The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

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Items 101–200 of 861

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27. Are loyalty program members really engaged? Measuring customer engagement with loyalty programs
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33. Materialistic, brand engaged and status consuming consumers and clothing behaviors
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34. Consumer engagement on Twitter: perceptions of the brand matter
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35. Brand engagement without brand ownership: a case of non-brand owner community members
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36. Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks
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38. Achieving customer engagement with social media: A qualitative comparative analysis approach
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39. Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
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40. Online Customer Experience Leads to Loyalty via Customer Engagement: Moderating Role of Value Co-creation
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42. Lay Rationalism: Individual Differences in using Reason versus Feelings to Guide Decisions
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43. Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
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45. The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail Context
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46. Determinants of negative customer engagement behaviours
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47. The influence of parasocial relationship in fashion web on customer equity
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48. Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
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49. Unveiling heterogeneous engagement-based loyalty in brand communities
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50. What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
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53. Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
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54. Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA
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55. Materialism and brand engagement as shopping motivations
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56. The role of customer engagement in the involvement-loyalty link
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57. Antecedents and consequences of user engagement in smartphone travel apps
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58. Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
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59. Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing
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60. The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
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61. The impact of relational drivers on customer brand engagement and brand outcomes
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62. Understanding purchase intention towards eco-friendly clothing for generation Y & Z
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63. Consumer engagement, stress, and conservation of resources theory: A review, conceptual development, and future research agenda
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64. Can complaint-handling efforts promote customer engagement?
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65. Materialism, Status Consumption, and Market Involved Consumers
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66. Understanding and managing customer engagement through social customer relationship management
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67. Types of Consumer-Brand Relationships: A systematic review and future research agenda
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72. Customer engagement, non-transactional behaviors and experience in services
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73. Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement
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74. The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
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75. Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity
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76. Customer brand engagement during service lockdown
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81. Investigating the antecedents of organizational task crowdsourcing
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82. Exploring Consumptive Moments of Value‐Creating Practice in Online Community
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83. An empirical study of the antecedents and consequences of brand engagement
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84. Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis
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85. Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does
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86. A model to analyze the effect of mobile banking adoption on customer interaction and satisfaction: A case study of m-banking in Iran
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87. Design benefits, emotional responses, and brand engagement
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88. The brand authenticity effect: situational and individual-level moderators
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89. The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands
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91. Post language and user engagement in online content communities
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92. Epilogue to the Special Issue and reflections on the future of engagement research
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95. User engagement in social media – an explorative study of Swedish fashion brands
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96. The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook
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97. Engaging in times of COVID-19 and beyond: theorizing customer engagement through different paradigmatic lenses
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98. Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries
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99. Brand tribalism: an anthropological perspective
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100. Customer Engagement and Loyalty: A Comparative Study Between Service Contexts
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